A new deal has been made between Gaming Innovation Group (GiG) – through its recently acquired subsidiary Sportnco – and GM Gaming, which operates the Betway brand in Portugal.

This partnership will provide Betway Portugal with ‘Sportnco’s Sportsbook and Player Account Management’ (PAM), being the second sports betting arrangement between Sportnco and GM Gaming.

The first deal was launched in France, while this second deal will include the migration of GM Gaming from its current sportsbook and platform.

The Portuguese market has witnessed high growth in the sports betting and casino markets, showing annual growth of 32.1% and 29.9% respectively for 2021. This success comes in part as a result of partnerships such as Nolimit City, based in Malta, and the French operator Betclic Group, to launch new content for Portuguese customers.

Following this latest agreement, Hervé Schlosser, Managing Director of Sportnco, commented: “Sportnco is pleased to be working with the Betway brand in Portugal”.

“We are very proud when an existing partner places trust in our technology to help continue to drive their expansion within multiple jurisdictions. We look forward to strengthening our relationship with our long-term partner,” adds Schlosser.

Additionally, Raquel Gonçalves of GM Gaming comments, “We are really excited to continue our strong relationship with Sportnco, a leading provider of the latest platform and technologies within the gaming industry, with this agreement.”

“We are looking forward to this venture that will strengthen our product offering for the Betway brand in Portugal”, concluded Raquel.

About Betway

Betway is part of the Super Group, a digital company that offers top-notch entertainment to the betting and gaming community around the world.

The group also controls the core businesses of Betway and Spin, a multi-brand online casino company, with licenses in more than 20 jurisdictions, in a leading position in relevant markets in Africa, the Americas and Europe.

About GIG

GiG seeks to be the leading platform and media provider for operators around the world through innovative, scalable and quality technology. The group has world-class platform solutions and services in gaming, betting, media and turnkey for operators and their customers.