River Plate, in partnership with Chiliz, the leading blockchain provider for the sports and entertainment industry, announced that it will launch its official $RIVER Fan Token on the engagement and rewards platform, Socios.com.
River Plate are the defending Argentine champions and a true powerhouse of Latin American football, with 36 national league titles and more than 10 international trophies, including four Libertadores and a FIFA Intercontinental Cup.
The $RIVER Fan Token will give the club’s 20 million global fans the chance to get involved and influence the club like never before. For the first time, fans will be able to participate in polls to choose kit designs, new signing numbers, celebratory music, inspirational messages and other topics.
Fans will be able to influence the daily life of the Argentine club
Influencing the club is just one of the many benefits of these digital assets that are redefining the way fans connect with their teams and athletes across the global industry.
River Plate Fan Token holders will also have exclusive discounts and promotions, as well as the chance to earn exclusive rewards ranging from autographed jerseys, game tickets to club-related NFTs (Non Fungible Tokens).
Through the Socios.com app, fans will also be able to connect with other fans around the world, testing their skills in games and quizzes, competing on global leaderboards and earning rewards, benefits and experiences along the way.
The release date for the $RIVER Fan Token will be announced shortly, as will the subject of the first poll, which will be available on the Socios.com app once the Token is released.
“We are extremely excited to add another global powerhouse to our roster. River Plate is one of the most iconic sports brands in Latin America, but also an admired club around the world,” said Alexandre Dreyfus, Founder and CEO of Socios.com.
Jorge Brito, president of River Plate, added: “We are delighted with this agreement, which will see River Plate join global powerhouses like FC Barcelona, Manchester City, Paris Saint-Germain, Juventus and Inter Milan, between others”.
Brito continued: “This is much more than a sponsorship deal for us, it is an important step that will see River explore the world of digital assets and create a new revenue stream, enhancing the experience for our millions of fans.”
Socios.com has more than 100 partner sports organizations
River Plate joins a network of over 100 sports organizations around the world that have already adopted Socios.com’s blockchain technology to empower and enhance their fans’ experience. The list includes football giants like Barcelona, PSG, Manchester City, Juventus, Inter Milan and Arsenal, as well as teams from Formula 1, eSports, NHL, NFL, MLS and NBA.
The company is headquartered in Buenos Aires, Istanbul, London, Madrid, São Paulo and Seoul and plans to open its first offices in Italy and the US. “Socios.com grew by 500% in terms of partners and clubs in 2021, and aims to maintain this pace of growth in 2022,” concluded Dreyfus.
