Playtech has secured the exclusive rights to use The Million Dollar Drop brand in the US. In addition to the Million Dollar Drop rights, Playtech also retained its ‘Deal or No Deal Bingo rights for another five years’. The deal follows Playtech’s recent launch of live casino facilities in Michigan and New Jersey.
The US Million Dollar Drop brand is known internationally as The Money Drop, a brand that will be leveraged in the company’s Bingo vertical for Playtech Bingo’s existing markets in the coming months.
Sasha Uman, Director of Live Business Development at Playtech, commented, “It is critical to our US strategy and growth that Playtech Live deliver the highest levels of live gaming experiences and, through our partnership with Banijay, We are bringing the most engaging and innovative products, technologies and brands to new markets and audiences.”
Angus Nisbet, Managing Director of Digital Bingo at Playtech, added: “We are delighted to renew our long and successful partnership with Banijay. Deal or No Deal Bingo is consistently among our top performing bingo rooms, and we are excited to continue to provide our partners and their customers with a truly iconic and fun gaming experience.”
Lex Scott, Commercial Director of Games at Banijay Brands, said: “Deal or No Deal and The Money Drop are iconic shows with strong fan bases, and we are delighted to see the brands grow into new verticals.
Scott concluded: “We are thrilled to be extending our partnership with Playtech, as an industry-leading supplier, it is well positioned to expand The Money Drop brand into the US market.”
Created in 1999 and with shares listed on the main market of the London Stock Exchange (England), the company is one of the leaders in the gaming and financial operations segments and has 6,400 employees in 24 countries.
The group provides business intelligence-driven gaming platform software, services, content and technology in the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker.