SkillOnNet has launched a fully localized version of its PlayUZU brand in Mexico. The launch of the online casino is a fully localized version of the group’s Spanish-language casino, which has proven to be “extremely popular in Spain as well as other markets across Latin America”, read a statement by SkillOnNet.
“PlayUZU offers the same Casino Fair that made its sister site PlayOJO a household name in regulated European markets, without any wagering requirements and other unique features, including OJOplus which returns real-time cash on every bet you win or lose.” statement continued.
The launch was supported by localized digital marketing, including social media and influencers, as well as a TV advertising campaign, and comes after the operator obtained a market license.
SkillOnNet Head of Corporate Development Maor Nutkevitch commented: “We are thrilled to be making our debut in the Mexican market.”
“Following the success of our Spanish and Portuguese language brands PlayUZU and Bacanaplay, we believe we can secure substantial market share across Latin America.”
“Mexico is one of the most prominent markets in the region and we believe we can join the fray with a disruptive creative and communication strategy that stretches above the line and channels led by digital performance, we know we will drive significant brand awareness in a short time,” concluded Maor.
About SkillOnNet
SkillOnNet currently provides over 1200 different Slots and Table Games to many white brands and partners complete with CRM, Retention, Processing, Payments and Support.
The company is committed to delivering gaming software, service and support, casino management back office, risk management tools, gaming license coverage and financial services available in multiple currencies.
The company’s online casino software ensures that your site has all the management tools you need to interact and manage players.
