Scientific Games and Playtech have announced a mutual distribution agreement, ensuring that both companies take advantage of each other’s reach and can grow their business in regulated markets in the United States, Latin America and Europe.
Paytech’s software will be available to both companies thanks to Scientific Games’ OpenGaming platform as part of the partnership that covers the entire casino portfolio. This arrangement also covers the offer of slot machines, table games and live casino, which will be integrated into SC’s range of features and bonuses.
In addition, Playtech’s game content will initially be released in New Jersey, with plans to reach other US states soon. Shimon Akad, COO of Playtech, said: “This is an exciting deal that features two of the biggest names in the industry and is destined to make a big impact on gaming around the world.”
Shimon Akad further reported that “increasing the distribution of our software through mutually beneficial partnerships with leading B2B providers in key markets is a key pillar of our strategy, as is increasing the content and services we offer our customers,” he added. .
Also according to the Playtech COO: “This partnership will expand Scientific Games’ distribution in regulated markets in Latin America and Europe, while providing our customers in those markets with an even richer offering of online gaming content. Playtech looks forward to benefiting from Scientific Games’ leadership in the United States as we look to implement Playtech’s casino software in all regulated states.”
Scientific Games representative highlights importance of cooperation
Jordan Levin, CEO of Digital, Scientific Games, commented that, together with Playtech, the company will provide quality gaming content to various parts of the world: “This partnership demonstrates once again the critical role that OpenGaming plays opening up new opportunities for game providers to expand their presence in key regulated markets”.
Levin concluded, “We are very excited to bring Playtech games to our operating partners around the world and provide their player base with exceptional entertainment experiences.”
