A survey by the Ministry of Treasury, obtained by the payment institution Pay4Fun via the Access to Information Law (LAI), mapped the financial behavior of the national sports betting and iGaming market throughout 2025.
The data reveals a polarization in the sector’s average ticket: while the base of the pyramid focuses on micro-consumption, the top concentrates a significant volume of capital.
Around 4.3 million Brazilians (equivalent to 19.5% of the total public) spend more than R$1,000 per month on the platforms.
How the distribution of spending reinforces the argument against prohibition
Despite the financial relevance of the high-value slice, the overwhelming majority of users operate, on the other hand, with conservative budgets.
The official 2025 table shows that 53.3% of registered CPFs limit their contributions to a maximum of R$50 per month.
Another 14.2% distribute their expenses in intermediate ranges ranging from R$50 to R$200.
For Leonardo Baptista, CEO and co-founder of Pay4Fun, the predominance of this low volume of transactions validates the entertainment nature of the industry.
“We need to have an understanding that Brazilians like to have fun and entertainment is there,” he says.
“Going into the issue of prohibition will only take away what is currently a regulated market, which has rules and support, and will take all of this to the illegal, which has no support, no control, no guaranteed prizes”, says Leonardo.
The demographic profile of those who move the national industry
Furthermore, in addition to transactional behavior, government figures detail the demographics of the sector, confirming the solid male predominance in the vertical: men represent 68.2% of the active base, compared to 31.8% of female accounts.
Likewise, age analysis demonstrates strong commercial traction among economically active generations.
The main financial driver of the market is in the 31 to 40 age group, which accounts for 28.63% of users.
At the same time, engagement remains structurally strong among younger people, with groups aged 25 to 30 (22.21%) and up to 24 years old (22.06%) showing practically identical volumes.
Participation suffers a natural decline as age advances, registering 17.20% among the public aged 41 to 50 and falling to 7.02% among those aged 51 to 60.
