The internationally recognized group in the iGaming industry, MIA/PIPOL, directs its strategy to Brazil and presents its new Head of Sales, André Alves, further expanding its operations in the country’s gaming market.
This hiring shows the effort and commitment of the MIA PIPOL group to strengthen its team and specialize its operations in the Brazilian market, with the aim of offering a premium service and its boutique model of serving the iGaming markets.
André has extensive experience in marketing in iGaming and specialized technical and commercial quality in the industry. Its trajectory is a reflection of a commitment to quality service and focus on solutions for gaming operators in the Brazilian market. He acted and continues to act as a worker in favor of the strategic development of this very competitive gaming industry.
Statements about the new hire
The new Head of Sales says: “It has always been my focus to understand and help gaming operators in Brazil to solve problems that are truly complex, and in this way I have developed a critical view of the pains and needs of this market. Now, in a more active way and with a highly relevant and necessary solution, I want to help develop the maturity of the gaming market in search of more specialized and impactful marketing strategies.”
Diego Fernandez, AdTech Director, reinforces: “Offering the Brazilian market professionals who are capable of meeting their needs as specialists and mainly with experience and previous results is the most valuable way of showing that we are concerned about the results, not only of our operations but also of our partners and customers.”
Fernandez also adds about the hiring of André Alves: “The opportunity to bring someone with the capacity and knowledge that André has to our team is also to invest in tools that can be used by our clients. We want to show a real intention to improve the results of all our partners in the market.”
New strategic phase in Brazil
In terms of partnership, the integration between André’s strategic expertise and the product aligned with the most current marketing needs in iGaming proves to be extremely powerful and promising.
Also considering its commercial capabilities and the relevance of the new Mia Competitive product to such a competitive market, this union reinforces the group’s commitment to delivering increasingly effective and results-oriented solutions.
André Alves states: “Mia Competitive is a tool capable of monitoring and grouping market marketing information and linked to AI, it can help operations generate insights and really applicable strategies. It means stopping THINKING that something can give results and actually designing strategies based on numbers and market data.”
The tool they are bringing to the Brazilian market promises to help marketing teams devise more efficient strategies, thus reducing acquisition costs and increasing ROAS in marketing.
In his new role, André is responsible for expanding the group’s client portfolio in Brazil and supporting the Brazilian market to develop increasingly better and more successful marketing strategies.
Alves ends by saying: “I’m very excited, working with MIA PIPOL was not something by chance, I always wanted to be part of this revolution in iGaming marketing and I’m sure that what we do together will be really impactful.”
Presence at SBC Rio de Janeiro
The MIA PIPOL group and André Alves will be present at SBC Rio de Janeiro, already positioning themselves in the market to support operators.
Alves says: “The SBC in Rio de Janeiro is one of the events that opens our calendar of events in Brazil, it will be very important for us to be positioned in these events to be able to open the 2026 season on the right foot. Anyone who wants to look for us there will be a pleasure to have a coffee and tell us a little more about what we are preparing for the market”
