Betsul officially enters the Carnival spirit by announcing a partnership with the Centro de Tradições Nordestinas (CTN) for 2026. The online betting brand has been operating since 2019 and now joins forces with the traditional São Paulo cultural space. This union transforms the “CTN Folia” event into a complete experience for all festival participants.
In addition, the program includes special activations with exclusive giveaways and a VIP lounge for customers. Consumers will also receive customized t-shirts during the festival days at the cultural center. The initiative also includes a raffle for tickets to shows by Joelma, Belo, and the group Menos é Mais.
What experiences does the partnership between Betsul and CTN offer to carnival-goers?
First, Betsul’s marketing manager, Mateus Rosa, states: “Carnival is one of Brazil’s greatest cultural expressions, and alongside CTN, which has great representation, we see a unique opportunity to strengthen this connection in a light and meaningful way. Our goal is to provide memorable experiences, always marked by lots of fun.”
Consequently, the initiative reinforces the company’s presence during one of the most anticipated periods of the year. Entertainment serves as the main tool to strengthen the direct relationship with the public. The event’s schedule includes various musical attractions designed for the enjoyment of the whole family.
Musical programming and children’s activities at the cultural center.
In addition, the public will be able to enjoy the after-party of Bloco do Abrava with Tiago Abravanel on February 7th.
The groups Doce Encontro and Terra Samba will also perform on February 14th and 21st. Simultaneously, the event will offer exclusive spaces for children with creative workshops and dance classes.
The children will participate in body painting and supervised recreational activities in a completely safe environment. The Northeastern Traditions Center has been operating since 1991 as a hub for promoting regional culture in São Paulo.
Rosa said: “We want to celebrate with people, valuing Brazilian culture and showing that Betsul is present in the best moments.”
Rules for participating in the ticket raffle
Finally, those interested must follow Betsul’s Instagram profile to enter the draw for pairs of tickets. Therefore, the user needs to access the promotional post and tag the profile of their companion for the show.
The draw for Joelma’s performance will take place at 5pm this Thursday (29) during a live broadcast. To access the official page on the social network, click here.
