Pragmatic Play, a leading content provider to the iGaming industry, has expanded its partnership with DoradoBet through a new agreement to make Smart Studio content available in Peru.
The new agreement introduces Pragmatic Play’s customized live casino environments to the DoradoBet platform, offering players a more immersive experience aligned with the brand’s identity. The agreement reinforces both companies’ commitment to innovation in the dynamic Peruvian market.
Smart Studio enables operators to create live casino content that reflects their visual identity and strategic positioning. With intuitive customization tools and adaptive design options, the solution increases player engagement through greater personalization and local relevance.
This strengthened partnership allows DoradoBet to further differentiate its live casino offering. Furthermore, it solidifies its competitive position in the growing Latin American region.
Victor Arias, Vice President of LATAM at ARRISE, powering Pragmatic Play, said: “Smart Studio continues to gain traction across Latin America, and this extension with DoradoBet reflects the growing demand for customizable live casino environments.”
“The solution enables operators to deliver more engaging experiences to players while increasing brand visibility in competitive markets,” he added.
Augusto Pflucker, CEO of DoradoBet Peru, said: “This new chapter in our partnership with Pragmatic Play supports our strategy of building a differentiated live casino experience in Peru. Smart Studio gives us the tools to elevate our brand presence at the tables and deliver a more immersive product to players.”
Pragmatic Play maintains its position as a trusted partner in Latin America, with a portfolio that includes slots, live casino, and virtual sports.
About Pragmatic Play
Pragmatic Play is a leading provider of iGaming software, licensed by the British Gambling Commission (GCGB), the Gibraltar Gambling Commissioner (GGC) and the Malta Gaming Authority (MGA).
Its portfolio includes slots, live casino, bingo, virtual sports, and a sportsbook, accessible via a single API in multiple markets and languages. Headquartered in Gibraltar, the company is part of the Veridian (Gibraltar) Limited group.
