Finland has begun a transition process in its online gaming legislation model. The country is moving from a state-run model to a competitive licensing system. At this time, analysts have detailed the implications of the proposed legislation HE 16/2025.
The format, which is scheduled to take effect on January 1, 2027, introduces mandatory licensing for B2B suppliers. In addition, it formalizes the division of the state-owned Veikkaus into separate operating entities.
According to industry assessments, the reform is developing a dual licensing structure in the country, comprising B2C game licenses and B2B game software licenses.
What is the tax rate under the Finnish model?
Operators offering online betting or casino products will be eligible for five-year licenses with taxes at 22% of GGR (Gross Gaming Revenue). Initially, these companies are expected to receive applications for approval starting in early 2026.
A key feature of the model is the requirement that licensed operators use only software from B2B providers approved by the system.
However, new game software licenses may be requested starting in early 2027, with full compliance required from January 1, 2028. Experts believe this format creates a new level of regulation for the supply chain of products and services.
In order to comply with European Union (EU) competition rules, Veikkaus will operate as two legally separate entities within the same group.
One company will hold exclusive rights to lottery products, physical slot machines, and land-based casinos under a 10-year monopoly license. The second will have jurisdiction directly related to the online betting and casino market under the same rules as private operators.
Oversight will be the responsibility of a new authority within the Licensing and Supervision Agency, funded through sector supervision fees. This initiative aims to reduce unregulated activity by closing loopholes historically exploited by offshore operators.
