HomeEvent CoverageTaDa holds global roadshow in São Paulo during BiS SiGMA South America...

TaDa holds global roadshow in São Paulo during BiS SiGMA South America 2026

TaDa Gaming will take its senior teams to Booth N105 during BiS SiGMA South America, in São Paulo, between April 7th and 9th. There, the company will highlight new releases, fish-shooting games and improvements to its award-winning player engagement tools.

The iGaming ecosystem in Brazil continues to evolve and is undergoing a regulatory process. In this scenario, the “One Beat Ahead” strategy seeks to better understand the players’ demands.

The objective is to develop products with greater agility. Furthermore, the company intends to offer localized content for Brazil, increasing engagement and retention indicators.

How TaDa’s glocalization strategy drives the success of the Lucky slot series in Brazil

Recognized for its “glocalization” strategy — which combines global mechanics with local content — TaDa’s “Lucky” slot series surpassed performance targets in the Brazilian market. This approach appears in all of the company’s releases.

For example, the most recent addition, Lucky Macaw, saw a 600% increase in new player signups. Furthermore, the game recorded a 370% growth in bets placed during the first month after launch.

Meanwhile, the original game in the series, Lucky Jaguar, remains a player favorite. The title remains present on operator platforms throughout Latin America.

In addition, games with a licensed brand play a central role in the new offering for 2026. A collaboration with Brazilian streamer Yuri Brida reached 5 million total views. It also generated 225 minutes of live gaming broadcasts in just one month.

What game news and partnerships will be presented during BiS SiGMA South America

Since the beginning of the partnership, Yuri has recorded an average of 40 thousand viewers per broadcast.

This collaboration resulted in the release of TaDa’s first celebrity co-branded title, Fortune Yuri 500. The game features the peer-reviewed Ex-NUDGE feature.

Following the game’s positive performance, new versions are now in production. Furthermore, Yuri actively participates in the development of content aimed at the Brazilian public. The company plans to preliminarily reveal two new titles exclusively during SiGMA South America.

Additionally, TaDa will showcase its multi-vertical portfolio of new releases with a high level of engagement. Among the titles are Bison Fortune Coins, Chicken Dash 10000, Gold Mine Express and the fish-shooting game Circus Jackpot.

Visitors to Booth N105 will be able to learn how the provider offers flexible customization capabilities through these branded games. This way, operators can create exclusive content. At the same time, the strategy reinforces TaDa’s brand recognition in the Brazilian market.

New gamification tools from TaDa Gaming expand engagement and partnerships with affiliates

In this context, gamification remains a priority for the company. The award-winning GiftCode tool has been optimized with the new Hot Hand feature. The feature uses instant rewards to increase player engagement.

Additionally, the new Highlights tool allows players to store and review their key experiences. Users can also share these moments on social media. Thus, the resource encourages the creation of authentic content generated by the players themselves.

These updates also strengthen retention for operators. Additionally, they expand collaboration opportunities with affiliates. This point represents a central part of TaDa‘s growth strategy for 2026.

Ray Lee, Director of Business Development at TaDa Gaming, stated: “Through Brazilian certification, regulatory knowledge and continuous high-quality releases, we have built strong brand recognition in Brazil and across Latin America.

The ‘One Beat Ahead’ strategy adds value to our partnerships and affiliate relationships, enabling constant improvements and growth for our stakeholders.”

Finally, Business Development, Account Management and Marketing teams will be present at Booth N105. The company says it intends to share updates and insights that will drive the next phase of development in South America.

About TaDa Gaming

TaDa Gaming is a game development company with over 30 years of experience. The company stands out for the innovation and quality of its products.

Over this period, the company released more than 230 games. The portfolio includes video slots, fish-shooting, table games, cards, bingo and crash games for mobile platforms, consoles and H5.

Additionally, the company prioritizes research and development to maintain its competitive position in the global gaming industry. The goal is to offer differentiated gaming experiences to a diverse base of players around the world.


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