SiGMA Central Europe was Andresa Franco’s first event as the new business director of Brazilian Lounge. Newly arrived, she announced that 2026, the year the initiative celebrates its third anniversary, will be marked by celebrations and new developments.
“I arrived with my head spinning, talking to the whole team to bring new ideas. We are already undertaking a major renovation of our office, aiming to further expand the spaces and bring new business opportunities,” he stated.
The first surprises should be presented at ICE Barcelona, the world’s largest gaming fair. “New brand activations, live marketing exploration, and exclusive activation spaces or shared spaces for Brazilian companies, and for companies that want to connect with Brazil and see this access to the Brazilian Lounge as a connection,” he emphasized.
Focus on connecting with the market.
Andresa also revealed that the Brazilian Lounge podcast will undergo a restructuring to gain more episodes and dynamism. “We’re going to focus on innovation, technology, and new possibilities.”
“The Brazilian Lounge is a customized project for brands that want to connect within Brazil, and we will personalize it based on market trends. Always focusing on connection, which is the most important thing,” he added.
The new director also stated that she arrives in the position with the goal of adding her experience to the project. “I’ve been a customer, I’ve experienced what the Brazilian Lounge is like, I’ve closed many deals in Brazilian Lounge spaces, I’ve been featured in the magazine, and I’ve promoted various products. I bring a different perspective, combined with my experience, which will be very beneficial. I’m very happy with the invitation; it’s something extremely innovative for my career,” she concluded.
