Brazilian Lounge announced the arrival of Andresa Franco as its new Business Director, reinforcing the platform’s position as one of Brazil’s leading showcases in the global iGaming landscape.
With a career marked by a combination of strategy, creativity, and innovation, Andresa has accumulated 17 years of experience in marketing and digital business, with more than six of those years dedicated to the iGaming sector. A graduate in Digital Business from USP (University of São Paulo), she is recognized as one of the most influential female voices in the industry in Latin America.
Before entering the technology and betting market, he built a solid career in journalism. This
Throughout her career, Andresa has led international expansion, branding, and performance projects in B2B and B2C companies. Her approach combines data, purpose, and business acumen.
In 2024, his work was recognized with a nomination for the C-Level in Focus award by BiS SiGMA Brazil. In this way, she consolidates her role as one of the most active and respected female leaders in the ecosystem.
According to Andressa Franco, this is an extension of what she believes in. “Being now at the forefront of business development for the Brazilian Lounge is more than a job; it’s an extension of what I believe in and have been building for years: connecting purposes, opening paths, and strengthening Brazil’s presence on the global iGaming map with soul, strategy, and purpose.”
“I am deeply grateful to the entire company leadership for entrusting me with this new chapter. I move forward with an open heart, a visionary mind, and the clear intention of transforming encounters into opportunities and ideas into impact,” says Andresa Franco.
Brazilian Lounge featured at SiGMA Europe Summit 2025
Andresa’s arrival coincides with a special moment for the Brazilian Lounge, which is participating in the SiGMA Europe Summit in Rome, from November 3rd to 6th, at booth 3031G. The presence at the event reinforces the project’s commitment to representing Brazil on the biggest international stages of iGaming.
During SiGMA, the group will be promoting the distribution of the new edition of Brazilian Lounge Magazine. The publication has become a benchmark in the market for its collection of interviews with industry leaders, as well as trend analyses and exclusive content on the sector’s growth in the country.
The event will also mark the beginning of discussions about the magazine’s special 3rd anniversary edition, planned for extensive exposure during ICE Barcelona 2026. This commemorative edition will feature sponsorship and institutional participation opportunities for brands wishing to strengthen their presence on the global stage.
About Brazilian Lounge
Brazilian Lounge is an initiative dedicated to promoting the development of the iGaming sector in Brazil, connecting companies, professionals, and institutions through content, networking, and experiences.
The project includes Brazilian Lounge Magazine, a podcast featuring industry leaders, and a coworking space in São Paulo that brings together some of the industry’s largest companies. With a presence at major international events—such as SiGMA, SBC, and ICE—Brazilian Lounge consolidates Brazil’s role as an emerging power in digital entertainment and regulated betting.
