Alea founder Cedomir Tomic shared his insights into the 2025 edition of iGB L!VE, as well as his company’s presence in the Brazilian iGaming market.
He praised the change of the fair’s host city from Amsterdam to London. “The difference is that this venue is much larger. Now, we have 17,000 attendees, compared to 12,000 last year. Our booth is always packed. We’re very happy with the event,” he said.
Alea’s operations in Brazil
According to Tomic, the company currently has the largest portfolio of certified games in the country. “We’re very focused on Brazil. If you want to start an operation in Brazil today, we’re the leading aggregator. We work with the biggest companies.”
Alea’s founder also highlighted the ease of adapting to the Brazilian market. “We have cultural synergy with the Brazilian market. Alea is a Spanish company. We have many Spanish-speaking people and many Portuguese-speaking people. But it’s not just the language; we understand the culture too,” he explained.
Furthermore, Cedomir Tomic emphasized that the company is moving to remain at the forefront of the industry. “We’ve completely revamped our back office. There’s a lot going on behind the scenes. We’re developing a jackpot tool and we also have Alea Pay. It’s our new payment gateway, with solutions for the Brazilian market, such as Pix and other payment methods,” he concluded.
