BiS SiGMA Américas 2025 is consolidating itself as the definitive event for the betting industry in Latin America. With the expectation of receiving more than 18 thousand visitors and bringing together more than 250 exhibiting companies from different countries, the betting event will be the epicenter of innovation, networking and regulation in the sector.
In addition to the traditional categories that have always been present at the event, such as Online Betting Operators, Software and Technology Providers, Affiliates and Digital Marketing, Payment Methods and Financial Solutions, this edition stands out for the inclusion of new technological companies that add value and offer innovative solutions for the industry.
New segments on the rise
The betting market is evolving and, as a result, new segments are emerging to strengthen the ecosystem. KYC (Know Your Customer), Consulting and Compliance, Information Management and Databases, AdTechs and Digital Advertising Networks companies are present with solutions to ensure security, regulatory compliance and more efficient growth strategies.
- KYC and Compliance – With the regulation of betting in Brazil, the need for rigorous identity verification and compliance processes has never been more important. Specialized companies are bringing innovations to ensure transparency and security in the sector.
- Information Management and Databases – Companies specializing in analyzing and providing credit information and data on individuals are playing an essential role in assessing risks and creating solutions to ensure safer and more efficient operations within the betting sector.
- AdTechs, Digital Advertising Networks and Media and Communications Groups – Digital marketing for betting is becoming more sophisticated, requiring solutions that optimize user acquisition and drive retention in a regulated environment. Furthermore, large media and communications groups are becoming strategic players by offering advertising spaces, data intelligence and new approaches to reaching qualified and engaged audiences.
Business and networking opportunities
BiS SiGMA Américas 2025 stands out as one of the biggest networking events in the sector. Senior executives, investors, regulators and decision-makers will have the opportunity to create strategic partnerships, explore new markets and discuss trends that will shape the future of the sector.
“This is the most strategic moment for industry players, as we are experiencing a period of transition and consolidation of the betting market in Brazil. The event will not only bring a showcase for new businesses, but also an essential space for debates and alignment on the sector’s next steps”, highlights Alessandro Valente, co-founder of the event.
Trends and innovations: The future of betting
The event will feature lectures, panels and workshops covering topics ranging from artificial intelligence in the betting sector, to new user engagement strategies and international regulations.
Exhibiting companies will present disruptive solutions, including improved user experience platforms, gamification tools, new betting modalities and omnichannel solutions that connect online and offline more fluidly.
Regulatory impact: How is the sector adapting?
The recent regulation of the betting market in Brazil has been a watershed for the industry. The event will provide a stage for experts, regulators and industry leaders to discuss the challenges and opportunities of this new scenario, in addition to exploring global trends that could influence the local market.
“Regulation brings security to investors and operators, allowing the sustainable growth of the sector. At BiS SiGMA Américas 2025, we will discuss how companies can adapt and prosper in this new regulated environment”, says Carlos Cardama, co-founder of the event.
