Goiás Esporte Clube has just announced Viva Sorte as its new master sponsor, marking a historic moment for the club. The signed contract represents the largest sponsorship in Emerald’s history in financial terms.
In addition to the significant financial contribution, the contract provides for strategic bonuses in case of relevant achievements, including titles in the Campeonato Goiano, the Copa Verde and, mainly, the much-desired access to Series A of the Brazilian Championship.
This partnership model further encourages Goiás’ competitiveness, aligning the sponsor’s objectives with the club’s sporting ambitions.
Viva Sorte will promote exclusive activations for Goiás fans
With an innovative performance in the entertainment and sports betting market, Viva Sorte will not only stamp its brand on the emerald shirt, but will also bring new experiences to the fans.
This is because exclusive activations and special products are planned that promise to involve fans, creating an even stronger connection between the institution and its fans.
For the Marketing and Communications Director of Goiás Esporte Clube, Jéssica Rezende, the partnership represents a fundamental step towards strengthening the club. “The Goiás brand is very valuable and has the ability to generate business for sponsors. We’re talking about the biggest fans in the Midwest.”
“By choosing Viva Sorte as our sponsors, we understand that the brand not only invests in the club, but generates business and opportunities for fans, which increases adherence between the brands and enhances the results that the partnership will obtain until the end of 2026”, he continued.
Renato Ambrósio, CEO of the company, stated: “Goiás is a club with tradition, with an engaged fan base and a history of many achievements. We are excited to be part of this story and to provide unique experiences for fans.”
Debut
The debut of the new sponsor on the emerald shirt took place in the game last Sunday (9), against Atlético Goianiense, valid for the 2025 Goiano Championship. With this reinforcement, Goiás begins a new era, aiming to regain its leading role in Brazilian football.
