GR8 Tech‘s participation in the last ICE London, with more than 300 meetings held, marked a successful start to the year for the company. Thus bringing several new customers and preparing the ground for its expansion in Latin America.
“While the last ICE in London was not primarily focused on generating new leads, it proved an invaluable platform for reconnecting with industry peers and rekindling old conversations,” said Evgen Belousov, CEO of GR8 Tech.
“GR8 Tech took advantage of this opportunity, finalizing discussions with several operators and adding three new clients to our growing portfolio. We look forward to the start of this cooperation and delivering results for our client”, he highlighted.
Expanded booth, engaging quiz and winning mindset
Over three action-packed days, the GR8 Tech booth drew crowds with its dynamic and immersive setup.
Among the highlights was a Formula 1 race car equipped with a cutting-edge VR experience, capturing the essence of GR8 Tech‘s “top pit crew” mentality and illustrating the company’s commitment to excellence.
This feature proved to be a magnet for visitors, gathering continuous traffic throughout the event, with more than 60 participants every day.
While the GR8 Quiz was successfully held on the second day of the exhibition, bringing together more than 100 participants. The quiz ended with one lucky person winning tickets to the 2024 Formula 1 Dutch Grand Prix.
All of this took place amidst a GR8 expo centered around GR8 Tech‘s high-performance sports betting platform, renowned for its unique margin management capabilities, reliability and scalability.
Denys Parkhomenko, CPO of GR8 Tech and the key person behind the GR8 Tech platform shared his impressions of ICE, stating:
“Along with other GR8 products, the platform attracted a lot of interest from operators and received excellent feedback following demonstrations.”
“I’m excited to see this because it confirms GR8 Tech’s direction and strategy in the highly competitive iGaming market landscape,” he added.
GR8 Tech’s trajectory: new hires and expansion plans for Latin America
In a strategic move to expand its global presence, GR8 Tech intends to expand its presence in the Latin American region.
Thomas Carvalhaes, a Brazilian iGaming executive with over 12 years of experience, has joined GR8 Tech as Senior Business Development Manager.
Carvalhaes, com sua expertise no cenário do iGaming na América Latina, desempenhará um papel fundamental na estratégia de crescimento da empresa.
“Thomas will lead the company’s expansion in Latin America, an incredibly interesting region for us considering its explosive growth, driven by the strong use of mobile internet that fuels high demand for streaming and eSports in addition to traditional sports”, highlighted Yevhen Krazhan, Head of GR8 Tech Global Sales.
Plus our deep market experience and compelling product lineup, including our versatile GR8 sports betting platform.
We are ready to deliver to operators in the region and globally. We will deliver reliable, predictable and profitable solutions, driving success in our lifelong partnerships,” concluded Krazhan.
Looking ahead, the company is ready to delve deeper into the Latin American market with its participation in the upcoming SBC Summit Rio from March 5th to 7th.
Thomas Carvalhaes will take the stage as a speaker and moderator, participating in discussions about Affiliate Leaders and Localized Marketing Approaches.
In this way, the team intends to take advantage of these opportunities to gain insights into local trends and challenges, further strengthening its position in the region.
Furthermore, the company is already confirmed at BiS SiGMA Américas in April, in São Paulo.
