The CEO of Jericho Eventos and SuperAfiliados, Alessandro Valente is attending the 2023 edition of ICE London. One of the great novelties at ExCeL London this year is the Brazilian Lounge, a themed space filled with elements that refer to Brazil. In this environment, he addressed some issues that are gaining strong repercussions among the international gambling community.
According to Valente, the Brazilian Lounge emerged from the idea of creating ‘the home of Brazilians at ICE’. “This is a multi-brand space, plural, aimed at any Brazilian or interested in the country”, he explained, already guaranteeing the space at the convention next year. “Next year we should do it again because it’s been a success, lots of people coming to ask about Brazil”.
He also detailed the process of merging Jericho Eventos with SiGMA. Recently, the SiGMA Group announced the acquisition of Jericho Eventos, the company that organizes the Brazilian iGaming Summit (BiS) and Afiliados Latam events. Remembering that BiS is the largest conference focused on the iGaming sector in Latin America and Afiliados Latam the first event dedicated to the iGaming affiliation sector in Brazil.
This year’s edition will take place on the 15th, 16th and 17th of June, in São Paulo. “Now we have the support of a veteran company, a market legend like Eman Pulis and his fantastic team to bring more and more content, companies and investments. Investors interested in Brazil have one more channel, SiGMA. And, it shows that BiS and Afiliados Latam arrived at the right time”, he concluded.
Check out the full interview with Alessandro Valente, CEO of Jericho Eventos
