Rivalry has expanded its Ontario operations with the launch of its mobile sports betting app in the Canadian province. The app will allow customers to bet on a range of traditional sporting events and eSports competitions.
The betting options available to players include football and basketball events, as well as game-based eSports competitions such as CS:GO, League of Legends and Dota 2.
Rivalry has been active in Ontario for some time, having secured a license in the province in April of last year.
“Mobile betting is a significant addition to our Ontario operations and for the core audience of Millennials and Gen Z consumers who prefer the flexibility of betting on their smartphones,” said Rivalry Co-Founder and Chief Executive Steven Salz .
“Launching a mobile app adds an important layer of accessibility to our product, increasing our addressable market in Ontario and allowing us to bring eSports betting to more customers in the region and ultimately grow the category. unique consumer preferences and preferences. This is a generation that expects more from the products, entertainment and brands they consume, and we’ve customized our online betting experience to match that.”
“Our differentiated user experience continues to act as a catalyst for our company, and we are excited to bring this offering into the palms of our customers’ hands,” concluded Salz.
About Rivalry
Nowadays, Rivalry has more than 20 eSports modality available for its players to bet on, such as League of Legends (LoL), Counter-Strike: Global Offensive (CS:GO), Dota 2, Free Fire and VALORANT. In addition, the company has online casino content and offers bets in nine sports, such as football, basketball and others, guaranteeing several opportunities for fans of the iGaming sector around the world.
