The sponsorship market for Brazilian football remains highly diversified, including betting companies, the financial sector, real estate, and others.
According to the Sponsorship Map study, conducted by Ibope Repucom, the Série A of the Brazilian Championship featured 164 different brands throughout 2025, representing a 24% increase compared to the previous year, when 132 companies were present on the uniforms.
Although the sports betting sector is growing, it wasn’t the leader in terms of brand volume. For the third consecutive year, the financial sector topped the ranking, with 26 brands featured on the shirts of Brazilian teams. This number represents a 30% increase compared to 2024.
Which segments complete the “podium”?
The second position was held by the “real estate, construction and finishing” sector. This segment registered the largest proportional increase among all the categories analyzed, with 171%. The number of brands in this niche jumped from just seven in 2024 to 19 in 2025.
Finally, the sports betting segment closed out the “top 3,” with 18 brands present on the uniforms of the 20 clubs in the Brazilian Championship’s Série A. Despite not leading the list, the betting sector saw a 20% increase compared to the previous year and dominated the main sponsorship of the teams, featuring 13 different companies on the shirts.
Market stability
The good news didn’t stop at the growth in sponsorship volume. Another positive point cited in the research was the stability of the market, with brand retention rates at 55%. This is the highest rate since 2021, indicating a more stable relationship between clubs and sponsors.
Danilo Amâncio, marketing coordinator at Ibope Repucom, highlighted the topic: “The sponsorship market for Serie A uniforms is going through a clear cycle of expansion and maturation.”
In 2025, the total volume of brands grew by 24%, the highest annual rate since 2019, reinforcing the attractiveness of elite Brazilian football beyond the historical concentration in sportsbooks.
