Sportingbet, Palmeiras’ master sponsor, has prepared a series of actions to celebrate the club’s 111th anniversary this Tuesday (26). The intention is to highlight its closeness to the fans and increase the brand’s identification with Palmeiras fans.
In the victory against Sport, last Monday (25), at Allianz Parque, fans were presented with exclusive gifts launched by the traditional bazooka of the mascot Gobatto.
While platform customers had the chance to live a unique experience on the field, participating in the “Mascot Challenge” before the ball rolled.
However, the celebrations continue on the club’s official anniversary, with the bookmaker offering 111,000 free bets to users who log in to the platform, guaranteeing R$5 in free bets.
In honor of the date, the platform also launched the “BigOdd of the Anniversary”, which pays 11 times the amount bet on the match, in reference to Verdão’s 111th anniversary.
Other Sportingbet actions with Palmeiras
It’s worth remembering that, reinforcing its role in the sports world, Sportingbet also recently carried out an unprecedented action in the last Libertadores match: the “Bigode Cam”.
This was the first interactive activation on a big screen in a South American competition, which livened up Allianz Parque during the match against Universitário, valid for the round of 16.
The initiative highlighted the brand’s commitment to offering creative experiences and further strengthening the bond between fans, club and sponsor.
With the draw at home, Verdão advanced to the quarterfinals and will face River Plate of Argentina. The team, led by Abel Ferreira, is still in contention for the Brazilian title in 2025.
“We want to transform every game into an unforgettable moment, where fans feel like protagonists and are on Palmeiras’ side. Creating activations that bring us even closer to the fans is essential for Sportingbet,” said Diego Tagliaferro, Project Leader at Sportingbet.
