Kwiff has been announced as the official betting partner and sponsor of Motherwell FC for the 2025/26 Scottish Premiership season. The deal is for a two-year term.
This is Kwiff’s first football sponsorship in Scotland and reflects the brand’s continued focus on the UK. Kwiff branding will appear on the back of the kits, positioned at the bottom.
Kwiff aims to deliver a new type of betting experience by combining technology with user engagement. This partnership with Motherwell FC represents a step towards increasing Kwiff’s visibility within UK football.
Garry McGibbon, Director of Spryme Limited, commented on the partnership. “We are delighted to join forces with Motherwell FC, a club with a proud history and passionate fans.
“Working with Motherwell gives us the perfect opportunity to introduce our brand to Scottish fans – and we look forward to supporting Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, also added. “Welcoming Kwiff as our official betting partner and back of the shirt sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have Kwiff supporting us for the upcoming season.”
This partnership follows on from Kwiff’s recent collaboration with Seconds Out, marking its first venture into boxing advertising as the brand develops its presence in UK sports.
2025/26 Scottish Premiership season
The first Premier Sports Cup group stage draw took place on Wednesday 28 May. Meanwhile, fixtures will be announced on Friday 20 June for the new Premiership season.
However, the Premier Sports Cup group stage will begin on the weekend of 12/13 July. Furthermore, all group stage matches are scheduled to be completed by 26/27 July. The final round will take place on 16/17 May 2026.
