In an exclusive interview with the Brazilian Lounge Podcast, Carla Dualib, Regional Business Development Manager for Latin America at SOFTSWISS, shared valuable insights into the crucial moment that the Brazilian online betting market is going through with the regulation of the sector..
Successful trajectory and strategic vision
With over two decades of experience and a solid trajectory that includes remarkable innovations in Brazilian sports marketing, Carla Dualib is today one of the most influential voices in iGaming in Latin America..
During the conversation, the executive detailed how SOFTSWISS is strategically positioning itself to meet the demands of the changing Brazilian market.
“The regulation represents a fundamental milestone for the industry. We are preparing intensively for this new scenario, with an absolute focus on compliance and technological innovation,” he highlighted.
Female leadership as a competitive advantage
One of the most relevant points addressed was SOFTSWISS’ commitment to gender equality. The company stands out in the sector by maintaining 50% of its management positions occupied by women, establishing a new paradigm in an industry traditionally dominated by men.
Carla also shared her unique experience as the only female representative from Latin America at the prestigious UN “AI for Good” event, where she presented innovative solutions on how artificial intelligence can be used to combat violence against women.
Preparation for the regulated market
The executive provided a detailed analysis of how SOFTSWISS is adapting to new regulatory requirements:
- Full compliance: Development of systems and processes aligned with the guidelines established by the Brazilian government
- Technological innovation: Investment in solutions that guarantee security and transparency in operations
- Focus on the Brazilian player: Adapting products and services to local preferences and needs
- Strategic partnerships: Strengthening relationships with local operators
Prospects for the future
Furthermore, Carla Dualib expressed optimism regarding the future of the sector in Brazil. “We are facing a unique opportunity to build a solid, responsible and innovative market. Regulation will not only bring legal certainty, but will also allow the development of a more mature and sustainable ecosystem,” she stated.
The executive also emphasized the importance of social responsibility and responsible gaming as fundamental pillars for the healthy growth of the industry in the country.
About the Brazilian Lounge Podcast
The podcast is hosted by Ricardo Magri (Director of Brazilian Lounge), Alessandro Valente (co-founder of Brazilian Lounge) and Witoldo Hendrich Junior (co-founder of Hendrich Advogados / Online IPS).
The program weekly covers the most important issues in the industry with Flávio Figueiredo (CEO of the iGaming Group) in the Top 7 News section.
