A peculiar and exciting episode occurred in the “Camaleão” block during the fourth day of Carnival in Salvador involving a couple and the bookmaker Betsul.
Partygoer Sabrina Abrahão, desperately searching for her husband Marcelo, who had gotten lost in the crowd, climbed onto a friend’s shoulders to get Bell Marques’ attention.
The singer, moved, interrupted the show to help. “Marcelo, Sabrina is here, in tears, thinking you abandoned her,” announced Bell Marques into the microphone.
After a few minutes of apprehension, Marcelo was found, and the reunion moved everyone. The video of this moment, which featured Sabrina wearing a Betsul cap, quickly went viral on social media.
The incident that started with apprehension turned into a special action promoted by Betsul, a regulated institution in the online betting market.
Betsul’s action
Betsul decided to celebrate the couple’s reunion with an exclusive dinner at the Makoto restaurant in São Paulo. In addition, the service was “all inclusive”, and they received a special kit and a night voucher worth one thousand reais.
Mateus Rosa, marketing manager at Betsul, highlights: “We always seek to provide remarkable experiences for our customers. The situation at Salvador Carnival was a perfect opportunity for this.
We are happy to be able to transform a tense moment into an unforgettable memory. Thus, we reaffirm Betsul’s commitment to being as close as possible to its community.”
Amidst the nervous atmosphere, Bell Marques added a touch of humor, as usual. “Marcelo, an ugly creature like you, has a pretty girl like that, you are really miserable”, joked the singer.
Sabrina, a businesswoman in the children’s educational toys industry, and Marcelo, a sales professional, have been together for over 20 years. They traveled to Bahia exclusively to enjoy the performance on the carnival circuit.
Mobilization on social networks
Betsul, with the support of ambassadors Mução and Bocão, mobilized its followers on social media to find the couple. The first person to identify them in the comments of a video on the company’s Instagram was given a kit from the brand and a JBL Boombox.
“After ten years, we returned to Camaleão and… it turned out like this, right?”, reported Sabrina. “When Bell started playing, I got excited, went after the trio and ended up getting lost.
I spent over an hour trying to find Marcelo in the middle of that crowd and I already thought it wouldn’t work. In the end, it became another unforgettable story for our collection”, she added, emotional as she recalled the moment and received the awards.
