Superbet will sponsor the Rio de Janeiro Carnival. With the motto ‘Here Samba is Super’, the bookmaker will support the parades and the Allegria and Rio Carnaval boxes, in partnership with the Independent League of Samba Schools of Rio de Janeiro (Liesa).
According to Alexandre Fonseca, CEO of Superbet, the choice of Rio revelry reflects the brand’s commitment to Brazilian culture. “Rio Carnival is a unique party, which brings together millions of people. Investing in this event is to promote Brazilian popular culture, starting with samba, one of the country’s greatest cultural heritages”, he stated.
“We are increasingly committed to supporting initiatives that strengthen national identity and create meaningful experiences for our audience”, he added.
Furthermore, the betting company will carry out activations with its ambassadors, such as presenters Getúlio Vargas (GV) and Wallace Mendonça (Neguerê), during the 28th and 8th of March in Cidade Maravilhosa.
Superbet announcement was attended by famous carnival artist Milton Cunha
One of the highlights of the announcement was the presence of famous carnival artist Milton Cunha at the technical rehearsal last Saturday (25). A reference at Carnival, Cunha highlighted this connection between the betting house and the biggest popular party in Brazil.
In addition to Carnival, Superbet also supported other entertainment events such as Lollapalooza, Rock in Rio and The Town.
About Superbet
Superbet Group is a technology and entertainment company founded in 2008, in Romania, whose mission is to provide millions of consumers around the world with sports and gaming entertainment through technology.
The group is present in 12 countries, either as an operation or as a technological hub, the most important of which are Romania, Belgium, Poland, Serbia and Brazil.
In Brazil, Superbet has a federal license to operate in a 100% regularized manner, in accordance with Ordinance SPA/MF No. 2,090, of December 30, 2024. The authorization, valid until 12/31/2029, ensures full compliance with the laws Brazilians.
