The year 2025 has been one of adaptation for the Brazilian betting industry. ICE Barcelona was the first meeting point for most players after the regulations came into force. Leonardo Brodsky commented on this new stage and presented one of PayBrokers‘ new features for customers.
“First ICE with our regulated market. An opportunity to understand many needs that arise in this context. It is very important because we maintain contacts and there are many Brazilians”, he highlighted.
He also praised the choice of the Spanish city as the new headquarters. “ICE has been very productive. Being in Barcelona allows more people from all over the world to come here, which ends up generating more business”, he added.
Regulated scenario
According to Brodsky, there is still a lot to be defined operationally for everyone involved in the Brazilian betting industry.
“Each person needs to adjust their operation to meet regulatory requirements and maintain the service they have always had with minimal friction, which I understand as the main objective of regulation: an iGaming environment that is as safe as possible for the end user. ”.
PayBrokers news
PayBrokers took advantage of ICE Barcelona to boost the launch of PB Check, its KYC tool. “It will be in the same payment environment as PayBrokers, which is well known in the market, so that we can bring within our KYC tool, a way to reduce friction for the user, in addition to increasing the conversion of operators in this new scenario”.
