TNT Sports and Betnacional renewed their master sponsorship partnership for coverage of the Campeonato Paulista. The competition categories are: Paulistão Men, Paulistão Women and Paulistão Under-20 in 2025. The Warner Bros. sports brand. Discovery will feature advertisements from the sports betting platform for the fourth consecutive season, expanding the investment made in previous years.
The professional competitions will be broadcast on the Max streaming platform. The TNT channel presents the men’s games and Space the women’s games. The youth category tournament will be shown on TNT.
João Studart, CEO of NSX Group, states: “Our fourth season with TNT Sports reinforces Betnacional’s commitment to being alongside the biggest sporting competitions in the country, providing immersive experiences and further connecting fans to the sport.
Our goal is to continue growing with Paulistão, offering fans moments of excitement and entertainment in a safe and responsible environment.”
Customized packages from TNT Sports and exclusive odds from Betnacional
TNT Sports offers customized packages according to the partner brand’s sector, covering strategic and differentiated formats. The exclusive quota for the betting segment, something unusual in the market, is the first closed by the company for the next season.
In 2024, in addition to Betnacional, the broadcast of the Paulista Football Championship also had support from the brands Bis, Fisk and Shopee.
Eduardo Teixeira, director of Creative Solutions at WBD Brasil, comments: “Betnacional’s exclusivity at Paulistão 2025 is a reflection of the trust built over the years and our ability to offer innovative advertising solutions, focused on results and in synergy with the segment of our advertisers.”
Schedule for next year
For next year, TNT Sports will bring 28 Paulistão Men’s games to Max and the TNT channel. WBD will broadcast 13 matches exclusively on its platforms. In addition, it will include at least two major classics from the first phase. Coverage will be in situ, with behind-the-scenes and live pre- and post-game programs, directly on the field.
TNT Sports also has the rights to Paulistão Feminino and presents the clashes on Max and Space. TNT finally shows Paulistão Sub-20.
The WBD sports brand also provides extensive coverage of the competitions on its social networks, reviewing the matches in real time. During Paulistão 2024, TNT Sports had five times more interactions and three times more views than its competitors combined.
This year, WBD’s Advertising Sales area underwent a repositioning process, ensuring new advertising formats and bringing advertising brands closer to the end public.
Finally, the new WBD for Brands structure will make it easier for advertisers to connect with fans, through the most complete and differentiated portfolio of brands and franchises on the market, in a multiplatform ecosystem. Thus, bringing together the best of technology, data and insights to offer tailored advertising solutions for partner businesses.
About NSX Group
The NSX Group is a complete ecosystem and leader in the sports betting market, standing out for its innovation and focus on user experience. Therefore, it is made up of renowned platforms such as Betnacional and Mr. Jack, in addition to strategic partnerships with big names in sport, NSX is committed to revolutionizing the sector.
Its mission is to provide a safe, transparent and engaging entertainment, betting experience, supported by expertise in technology, digital marketing and data management.
With a robust business model and an ambitious vision, the NSX Group seeks to strengthen its position in both the national and international markets.
