Betsul, one of the main bookmakers in Brazil in the regulatory process, announced Zé Eduardo, known as Bocão, as its new influencer.
The Bahian journalist, recognized for his career on radio and television, will strengthen Betsul’s communication with the public. He will create exclusive content for social media and participate in brand events.
Zé Eduardo stated: “It is an immense joy to be part of the Betsul team. Being close to people is something that I value a lot, and this partnership is an incredible opportunity to connect even more with my audience, bringing a little of my experience to the betting universe, always with a lot of responsibility and transparency.”
Bocão began his career on radio in 1988 and stood out on television, becoming a reference in Bahian journalism. Currently, he runs the program “Bahia no Ar” on Rádio Metrópole and presents “Balanço Geral” on Record Bahia.
Furthermore, he is the founder of BNews, one of the main news portals in Bahia, active for over 14 years.
Mateus Rosa, the institution’s marketing manager, declared: “The arrival of Bocão represents an important moment for us. He is an experienced communicator, with an authentic connection with the public, and we believe that this partnership will allow us to get even closer to customers in the Northeast.”
“Our goal, as pioneers, is to offer relevant content and create a betting community that shares the values of trust and credibility.”
In addition to him, Betsul has other prominent influencers: Joy Abreu, Alex Lopes, Bob Estrela and Rafaela Matarazzo. This diversity of profiles brings the brand even closer to the Brazilian public.
Regulation of the sports betting market
Betsul requested a license to operate in the Betting Management System (SIGAP). This confirms its commitment to legality and reinforces security in operations in Brazil.
Andréia Oliveira, operations director at Betsul, highlighted: “The house is permitted to operate until January 2025. We are following the rules and requirements that are fundamental to promoting a safe and responsible betting environment.”
About Betsul
Founded in 2019, Betsul stands out in the betting market and was the first in Brazil to win the RA1000 seal from Reclame Aqui. With 24-hour support, the company guarantees the best experience for players and also encourages conscious gaming.
After registering for people over 18 years of age, users access a wide range of sports, competitions, casinos, eSports and instant games.
