The 2025 SBC Awards nominated the Women’s Gaming Industry Association (AMIG) for “Socially Responsible Initiative of the Year.” The recognition was granted for the project “Responsible Gaming: Protecting You and Your Loved Ones,” developed collaboratively by members to democratize the issue in Brazil.
International recognition for the guidebook
The SBC Awards are one of the leading global awards ceremonies in the betting industry. They annually recognize operators, affiliates, and suppliers in various areas, including payments, technology, marketing, and social responsibility. In 2025, the ceremony will take place on September 18th at the MEO Arena in Lisbon.
The guidebook “Responsible Gaming: Protecting You and Your Loved Ones” earned AMIG a spot. The free educational material focuses on guiding players on safe practices. It’s also available online and has been pinned to the Brazilian Institute of Responsible Gaming’s website, reinforcing its national relevance.
The content was created through a collaborative effort by AMIG members with backgrounds in law, communications, healthcare, and public relations. Among them are Aline Malafaia (journalist), Ana Bárbara Costa Teixeira (attorney), Andréa Silva Rasga Ueda (attorney), Eveline de Lucena Oliveira (physician), Fernanda Batistella (attorney), Flávia Pires (publicist), Irati Aparecida Santos (attorney), Isabela Fernandes Pereira (attorney), Laura Morganti (attorney), Luizeanne Favero (attorney), Teresa Caiero (public relations), and Victoria Cerioni (attorney).
The importance of responsible gaming in Brazil
In recent years, Brazil has seen strong growth in the betting sector, driven by regulation and the advancement of digital platforms. This scenario has brought opportunities, but also risks, such as the rise in gambling addiction.
Therefore, the booklet aims to educate, prevent, and raise awareness among players. Key topics covered include:
- Regulation and legalization in Brazil
- What is gambling addiction and how to prevent it?
- Mental health and emotional balance
- Safe gaming practices
- Identifying warning signs
- Support and help channels
Testimonials from the founders
According to Natalia Nogues, founder of AMIG, the nomination represents significant progress: “Being among the finalists for such a respected international award is proof that AMIG is on a solid and transformative path. Responsible gaming is more than a banner for us: it’s a daily commitment to integrity, education, and sustainability in the industry.”
Bárbara Teles, also founder of AMIG, highlighted the Brazilian industry’s mobilization: “The SBC Awards nomination is an invitation for the entire Brazilian industry to be proud and mobilized. Our mission is to ensure that more and more people have access to quality information and that responsible gaming is seen as a fundamental pillar of a healthy market.”
Teresa Caiero, founder of the association, emphasized the significance of the achievement: “The SBC Awards is a stage that brings together the best in the world, and seeing AMIG representing Brazil in the social responsibility category is a source of immense pride. Therefore, we are demonstrating that, even in our short existence, we can positively influence the entire ecosystem.”
Co-founder Ana Helena Pamplona emphasized the collective nature of the award: “This nomination is not only for AMIG, but also for all the women, partners, and supporters who believe in our work. Together, we will continue to make a difference.”
Finally, Ana Bárbara emphasized the importance of sharing the content: “By sharing it, you help protect those who are just starting to invest, guide those who are already participating in the market, and contribute to a more balanced and sustainable sector.”
With this nomination, the association aims to expand the project’s reach. Future initiatives include producing educational videos for social media, providing professional training to teams that work directly with players, and partnering with operators to incorporate the guide into compliance programs.
About AMIG
The Gaming Industry Women’s Association is a non-profit organization that promotes female leadership and advocates for ethical and responsible practices in the gaming and betting sector in Brazil.
Finally, AMIG is made up of professionals from different fields. Furthermore, the association organizes events, campaigns, and projects aimed at strengthening an inclusive and sustainable industry.
