SOFTSWISS, a leading provider of iGaming software technology with over 15 years of experience, won in the Best Advertising and Marketing Campaign and Best Customer Service categories at the European iGaming Awards 2025.
The ceremony, held in Barcelona, recognizes excellent companies in the online gaming sector. SOFTSWISS was honored for its commitment to innovation at all levels, from products and customer support to marketing promotion. The visionary approach has established the company’s reputation on the European iGaming scene.
Award-winning campaign
Introduced in October 2023 in Malta, the award-winning ‘Grab Success’ campaign has once again captured experts’ attention following its triumph at the EGR Marketing & Innovation Awards 2024.
Aiming to increase brand awareness, the campaign showcased the Maltese crab as a powerful symbol of determination, complemented by key visuals featuring the company’s C-level executives to foster public trust.
The integration of AR technology has brought this concept to life, captivating iGaming professionals around the world.
Managers highlight the importance of recognition in the iGaming market
Valentina Bagniya, Director of Marketing at SOFTSWISS, shares: “We are proud to see our marketing efforts honored by the industry.
The ‘Grab Success’ campaign showed exceptional results not only through a strong visual impact, but also in terms of numbers demonstrating high engagement with our target audience both online and offline.
Our goal is to create campaigns that speak to the aspirations of our audience and reflect the creative spirit and innovative technologies of SOFTSWISS.”
The Best Customer Service award honors SOFTSWISS Managed Services. They offer a full range of custom solutions, ensuring players have the best experience possible.
Additionally, these services include First Line Support, Anti-Fraud Support, VIP Player Support, Player Retention and Reactivation, and Content Management. In this way, they provide operators with the tools necessary to maintain an engaging and safe gaming environment.
“This recognition is incredibly meaningful to our team. It celebrates the dedication, knowledge and passion we bring to each project,” says Artyom Rudakov, Head of Managed Services at SOFTSWISS.
“We believe in building genuine connections with our partners and players, and this award inspires us to continue improving our approach and ensures we continue to provide top-notch support to our customers.”
With its success at the European iGaming Awards 2025, SOFTSWISS continues to expand its industry recognitions this year, following Affilka’s recent recognition by SOFTSWISS at IGA 2025.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. Therefore, the company has several gaming licenses and provides comprehensive software for managing iGaming projects.
Thus, the company’s product portfolio includes the Online Casino Platform and the Game Aggregator with more than 23,500 casino games. In addition, the company has the Affilka Affiliate Platform, Sports Betting software and Jackpot Aggregator.
In 2013, SOFTSWISS revolutionized the industry by introducing the world’s first Bitcoin-optimized online casino solution. The team of experts, based in Malta, Poland and Georgia, has more than 2,000 employees.
