7K, official sponsor of Paulistão Casas Bahia 2026, ended its participation in the tournament with a high-impact brand activation.
In partnership with the São Paulo Football Federation (FPF), the betting operator delivered an exclusive gold ring to striker Flaco López, from Palmeiras, elected the star of the competition.
Soon after, Marco Tulio Oliveira, CEO of Ana Gaming, led the awarding of the unprecedented honor during the official closing ceremony of the championship, held last Monday (9).
How jewelry design reflects the brand’s marketing strategy
The creation of the piece transcends traditional sports awards and functions as a robust branding action.
The ring features 43 grams of 18k gold and displays 96 diamonds, 20 sapphires and five rubies.
The design team structured the details to connect the operator to the tournament’s identity: 16 diamonds at the top represent the participating clubs, while the elliptical shape of the top alludes to the architecture of a football stadium.
The jewel innovates by replacing the classic victory laurels with coffee leaves studded with rubies, in homage to the historical and economic strength of the interior of São Paulo.
The project also included sapphire “roads” that symbolize the connection between the capital, the interior and the coast, in addition to stamping the 7K Bet logo, the word “CRAQUE” and the design of the cup.
Finally, a map of the state of São Paulo decorates the inside lining of the piece.
Commercial visibility and dominance in tournament prizes
For the CEO of Ana Gaming, the holding company that manages the 7K Bet, Cassino Bet and Vera Bet brands, the initiative values outstanding athletes and deepens the company’s connection with the country’s main state championship.
“The unprecedented ring that will be given to the best in the competition and the trophy that we present to the best player in each match are actions that we thought of with the aim of valuing those athletes who stood out on the field, reinforcing our brand’s connection with football in São Paulo”, he highlighted.
In short, throughout the 2025 and 2026 editions, 7K Bet signed the awarding of the “Craque do Jogo” trophy in all matches and guaranteed a strong visual presence on LED boards, interview backdrops, carpets on the touchlines and direct insertions in the broadcasts.
