PGA TOUR e FanDuel renovam parceria e apostam em inovações para os fãs de golfe
Imagem: FanDuel / Divulgação

The PGA TOUR and FanDuel Group announced the renewal of their content and marketing collaboration through 2027. The extension reaffirms FanDuel as the official betting operator of the PGA TOUR, strengthening the brand’s presence in the sports betting universe.

In addition to being the official odds provider on the PGA TOUR app and website, FanDuel will, for the first time, integrate live odds into select broadcasts. Thus, the initiative promises to enrich the narrative of the competitions, offering an even more immersive experience for spectators.

Bet on technology and engagement with fans

“The PGA TOUR is excited to collaborate more deeply with our longtime partner,” said Scott Warfield, PGA TOUR vice president of gaming. According to him, the goal is to offer golf fans more of what they enjoy in broadcasts.

Karol Corcoran, senior vice president and general manager of FanDuel Sportsbook, also celebrated the partnership: “We are committed to offering new and innovative ways for fans to connect with their favorite players.”

The agreement also includes the production of odds-based content on the PGA TOUR’s social media accounts. In other words, in the coming weeks, the team will launch new digital assets to enrich the public experience.

Another highlight is the expansion of collaboration in North Carolina, where the two entities maintain a long-term partnership for market access. FanDuel will also be able to use PGA TOUR brands in the United States and Canada, ensuring greater visibility across multiple platforms.

The PGA Tour brand will be incorporated into FanDuel casino games

As part of the agreement, PGA TOUR brands will be incorporated into casino games at FanDuel Casino. The platform offers slots, blackjack and other popular games in states such as New Jersey, Michigan and Pennsylvania.

Since 2018, following the overturn of the Professional and Amateur Sports Protection Act (PASPA), the PGA TOUR has invested in integrity and accountability. In this way, the entity monitors suspicious activities in the betting market and promotes education about responsible gambling.

But FanDuel also stands out in the industry for its responsible gaming initiatives. It recently launched the personalized “My Spend” dashboard, which helps customers monitor their spending and set limits. The idea is to offer greater transparency and awareness about gaming habits.

Therefore, with these actions, the partnership reinforces not only entertainment, but also the commitment to the safety and well-being of players.