888Africa announced an agreement with Portuguese football club, SL Benfica, becoming its official sports betting partner in Mozambique and Angola. This agreement marks an important step for the brand, which continues to expand its presence on the African continent.
Through this collaboration, the 888bets brand, operated by 888Africa, will be prominently featured at the team’s games at the Estádio do Sport Lisboa e Benfica, offering greater visibility and connection with football fans in the region.
This move reinforces the company’s commitment to providing an engaging and personalized experience for betting and sports enthusiasts.
Details of the partnership between 888Africa and SL Benfica
In addition to in-game promotion, the partnership includes the development of exclusive content aimed at football fans in Mozambique and Angola.
This will involve creating competitions and prize draws, offering prizes such as signed Benfica merchandise and tickets to games, further attracting the sport’s passionate fan base in these regions.
Christopher Coyne, CEO of 888Africa, highlighted the importance of this partnership: “Benfica is one of the most prestigious football clubs in the world, with a strong fan base in Portuguese-speaking countries in Africa.”
“It is the ideal partner for our brand, and we are excited about the opportunities this partnership will bring,” he continued.
This strategic collaboration also highlights the continued expansion of 888Africa, which since its founding in 2022, has successfully operated the 888bets and BetLion brands in African countries such as Kenya, Tanzania, Mozambique, Zambia, Angola and the Democratic Republic of Congo.
Fan base engagement
Miguel Bento, commercial head of SL Benfica, said: “This collaboration not only strengthens our presence in Africa. But it also brings us even closer to our fans.”
“We believe this partnership will open up exciting new opportunities for engagement, and we look forward to achieving great things together,” he added.
The partnership between 888Africa and SL Benfica followed a previous agreement between 888Africa and NE Group. This agreement made it possible to launch the 888bets brand in Angola at the beginning of this year.
With this, Angolan bettors gained access to a sports betting platform. This platform, in turn, offers tools to promote responsible gaming.
