SEO specialist for the betting market, Odilon Queiroz made emergency alerts on the topic and highlighted the importance of strategically positioning bets through SEO techniques to block any chance of digital disappearance.
The regulation of betting is approaching and a concern is growing in the market: after all, how can you guarantee that your bookmaker does not disappear from Google after the measure is applied?
Today’s article will address this topic and provide important recommendations so that your bet does not fall behind. Prepared? So continue reading!
Brief context: understanding betting regulations
Due to the recent regulation of the betting market in Brazil, all websites related to this segment will be required to transition to the .bet.br domain.
Many operators have expressed concern about regulation and questioned whether they will be penalized with the complete loss of the investment already made in backlinks and building the authority gained in recent years. The answer is categorical: no.
It is a fact that the change, mandatory by law, will directly affect sites that currently use extensions such as .com, .net, .bet, among others. However, preventing the change from penalizing your platform is perfectly possible. To do this, it is necessary to adopt a series of essential practices to ensure that your website’s SEO authority, built over time, is properly preserved.
This initiative is essential to ensure that investments made in optimizations and backlinks are not compromised in the migration process to the new domain.
Long-Term Success: Practices for Preserving SEO Authority
In recent decades, there has been an indisputable truth in the digital environment: long-term success on the web is intrinsically linked to strengthening a website’s SEO authority.
However, building this authority involves a strategic combination of practices, which need to be constantly reviewed and adapted. Among the actions worth highlighting, domain migration — a protagonist in the regulation of bets, is a step that, if not carried out carefully, could compromise all the visibility achieved over the years.
Therefore, to ensure that a website’s authority remains intact during this transition, there are specific guidelines that must be followed. In this context, strategic planning is crucial and it is with this in mind that, in the following topic, we present some recommendations so that you can migrate your domain in a safe and strategic way.
Strategic Planning: Fundamental steps for a successful migration
SEO Authority Migration and 301 Redirect
First of all, it must be stated: simply redirecting the main page to the new .bet.br domain will not be enough to preserve the authority of your website. Carrying out this action without using any strategic tool will inform Google and other search engines that “the old site no longer exists, with only the new targeted site prevailing — which, as we well know, has no authority.
Therefore, to ensure adequate transfer of SEO value to the new domain, it is essential that all pages with relevance and authority are individually redirected to their equivalents on the new site, using 301 redirection. New site must maintain consistency with pre-migration settings, as well as the canonical tag — which needs to be configured correctly.
At the same time, it is important to note the need to carry out the complete authority migration process. To this end, it is also essential to use SEO practices so that traffic and page rankings are not affected.
By performing these actions, you will prevent the old site from disappearing from Google, while the old site’s authority is transferred to the new .bet.br domain.
301 redirection: ensuring continuity of traffic and positioning
301 redirection is an essential tool for webmasters and digital marketers who seek to ensure the continuity of traffic and maintenance of positioning in search engines.
When a website changes its structure, such as migrating to a new domain or updating internal URLs, using 301 redirects ensures that visitors are automatically sent to the page’s new location. This practice is particularly relevant for sites that deal with highly competitive markets, such as casino and betting, where traffic retention can directly impact revenue and online visibility.
By implementing proper 301 redirects, you not only preserve the user experience but also maximize your SEO efforts. This is because, when performing a permanent redirect from an old URL to a new one, the authority of the original page is transferred to the new URL.
As previously stated, this transfer is crucial in saturated niches, such as casino and betting, where competition is fierce and every percentage point in click-through rates (CTR) can mean the difference between the success and failure of a marketing campaign. . Therefore, neglecting this aspect can result in a significant loss of organic traffic.
Furthermore, the use of 301 redirects contributes to more efficient indexing by search engines. When search engines detect a 301 redirect, they understand that the URL has changed permanently, which makes it easier to update their indexes. This becomes especially important in sectors such as casino and betting, where information needs to be always up to date to reflect promotions, new games and legislation that affects the activity.
A well-structured website with adequate redirects promotes better navigation and can increase the conversion rate.
In summary, 301 redirection is a vital strategy for any website, especially those operating in competitive markets such as casino and gambling. It not only protects existing traffic, but also lays the foundation for long-term sustainable growth. Investing time and resources to ensure this practice is implemented correctly can result in significant benefits, both in visibility and profitability. Online success is not just a matter of content, but also of stability and adaptability to changes in the digital environment.
Audit and Correct: detailed check of links and content
Audit and correction of links and content are crucial steps to ensure the integrity of a website, especially in domain migration processes. The practice involves a thorough check of all URLs, ensuring that each one is working correctly and that there are no broken links that could harm the user experience and the site’s authority in search engines. During this phase, it is essential to record which links need to be redirected and which content needs to be updated, creating a clear map that will serve as a guide for implementing the corrections.
Continuous Monitoring: post-migration monitoring
After the transition, we recommend extensive and continuous monitoring of the site’s SEO performance. As the platforms that govern their operators are not yet completely prepared to deal with regulation and adaptation to the new scenario, there is a significant probability of critical bugs emerging that could negatively affect the site’s ranking and performance. Strict monitoring will allow you to quickly identify and correct these failures, minimizing possible losses.
Adopting these practices is essential to ensure that previously performed SEO optimizations continue to benefit the site after migrating to the new extension. We are available to assist in the process and provide all the necessary support to ensure a smooth and effective transition.
Sitemap Update and SEO Monitoring Tools
Once the migration is complete, it is essential that the site’s sitemap is properly updated to reflect the new URLs. At the same time, it is necessary to configure SEO monitoring tools, such as Google Search Console and Google Analytics, for the new domain , ensuring that all relevant data is correctly collected and analyzed.
International Bet preserving its SEO authority during the mandatory migration of betting regulations.
International Bet is a company specialized in SEO for the betting sector, prepared to assist operators in adapting to new regulations and migrating to the .bet.br domain. With extensive experience in optimization strategies, our team is ready to ensure that your website maintains its SEO authority and performance throughout the transition process, minimizing any negative impact and maximizing results safely and effectively.
To find out more about our services, visit our website and discover our solutions!
