Sports betting company DraftKings recently announced an exciting partnership with LeBron James. The athlete is one of the biggest names in the NBA.

This agreement, valid for several years, unites the renowned basketball player with the company’s portfolio of partners, specializing in fantasy sports and sports betting.

By welcoming LeBron James to its team, DraftKings celebrated the arrival of the sports icon, recognizing his influence and achievements in the world of sports.

Jason Robins, co-founder, CEO and chairman of DraftKings, welcomed LeBron with warm praise:

“Welcoming one of the greatest and most influential athletes of all time, LeBron James, to the DraftKings family is an absolute honor and privilege,” he wrote.

“We look forward to working with a passionate sports fan who shares the same competitive mindset that echoes through the walls of DraftKings, as we provide exciting engagement opportunities for our customers and their loyal fan base for years to come.”

Years ago, such an endorsement for a professional athlete would have been unthinkable, but with the NBA’s 2023-24 collective bargaining agreement, athletes can benefit from its influence.

It was only a matter of time before a sports star took advantage of the opportunity available with organized sports betting. After all, the NBA itself has partnered with FanDuel.

Draftkings: market leadership and partnerships

With a global user base, DraftKings is a leader in the North American fantasy sports and sports betting market.

In addition to the partnership with LeBron James, the company already has the support of another basketball legend, Michael Jordan. The former player became an investor and advisor to the company in 2020.

This collaboration promises to redefine the sports betting landscape by combining LeBron James‘ expertise in the world of sports with the capabilities of DraftKings. Thus, providing high-quality entertainment to its users across the world.