The multi-year deal is the latest addition to the Super Group-owned brand’s football portfolio, alongside Premier League deals with West Ham and Brighton, as well as deals with clubs in La Liga and the Bundesliga.
The new partnership will enhance the fan experience by creating and delivering global activations and exclusive content across all social media platforms.
The Betway brand will feature on billboards at the 60,000 capacity Emirates Stadium for all domestic Premier League, FA Cup and Carabao Cup matches, providing visibility to Arsenal fans across the world.
Betway will also offer comprehensive Code of Conduct and Responsible Gaming training to all players and club staff, which sets out regulations and provides education on gambling-related harm and the tools and support available.
This adds to the work Arsenal do with the FA and PFA to support players in this area.
Anthony Werkman, CEO of Betway Group, said: “After building one of the most exciting and enviable global sports sponsorship portfolios in any industry, I am absolutely thrilled to announce our new partnership as the Official Global Betting Partner of Arsenal, of the English Premier League.” .
“We are excited to work together to deliver great content and experiences to Arsenal’s massive global fan base, and Betway will also work with the club to ensure the partnership follows industry marketing protocols and important responsible gaming practices.”
“We have strong connections with North London, where we have an office, so it will be great to see the Betway brand at the Emirates Stadium.”
“We look forward to supporting them on their journey both domestically and across Europe this season and beyond,” added Werkman.
Juliet Slot, Commercial Director at Arsenal, said: “We are delighted to announce Betway as our Official Global Betting Partner.”
“É a mais recente de várias marcas globais que se juntaram à nossa família de parceiros nas últimas semanas, mais um sinal de nossa força comercial como clube”.
“Estamos entusiasmados em trabalhar com a Betway para oferecer mais experiências aos nossos torcedores em todo o mundo e promover a importância do jogo responsável”, completou Juliet.
In addition to football, Betway has built an enviable portfolio of sponsorships across a wide range of sports including tennis, cricket, horse racing, the NBA and the NHL.