The Venetian Resort Las Vegas and Yahoo announced a multi-year naming rights partnership with Yahoo Sportsbook, developed by William Hill, at the Venetian Casino.
Sports betting has been completely redesigned, according to the casino.
The opening comes at a time when sports betting is at record levels in the Silver State.
Nevada casinos and licensed mobile betting sites took in an estimated $9 billion in sports betting in the 12 months to July 2023, according to data from the Nevada Gaming Control Board.
The venue spans over 3,600 square feet and features a 1,770 square foot, 46 million pixel LED video wall. There are over 30 TVs scattered around the sports betting venue.
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“We wanted to create the best place on the Strip to watch sports,” said Patrick Nichols, President and CEO of Venetian Resort Las Vegas.
He continues: “This redesign brings the relaxed feeling of watching a game with your friends – plush sofas, loungers, great meals on game day with the betting convenience offered by William Hill.”
He concludes: “And by partnering with Yahoo, we’re sure to have extra surprises in store for our guests as we move into the football season and beyond.”
There are seats for 105 people for the sports betting environment. A centrally located bar seats 29 guests, with high-resolution 10.65-inch 4K LED screens displaying live scores and odds.
“We are excited and privileged to launch Yahoo Sportsbook in partnership with the Venetian Resort Las Vegas,” said Ryan Spoon, president of Yahoo Sports.
He adds, “Yahoo Sportsbook will provide sports fans with a fabulous setting to enjoy games in a uniquely branded environment.”
According to him, this partnership is another step in the ongoing commitment to engage and delight sports fans through its Yahoo Sports and Yahoo Fantasy platforms.
“We are excited to drive this new sports bet on The Strip,” said Michael Grodsky, Vice President and Head of Digital Operations West for William Hill USA.
He said: “Our industry-leading technology has been providing the best retail sports betting experience in Nevada for a long time, and we can’t wait to bring this powerful partnership to life for more sports fans, along with our mobile sports betting app. William Hill.”
