Manchester City have announced a regional partnership with SportyBet, a sports betting and entertainment platform. Kaitlyn Beale, vice president of global partnership sales for Manchester City, said: “We are delighted to welcome SportyBet as a new regional partner for Manchester City.”
“Our fan base in Africa continues to grow, shown by the interest in our fan events and trophy tour visits to Africa in recent years, and we look forward to working with SportyBet to bring fans closer to the club,” he added. Beale.
SportyBet is owned by Sporty Group, a sports media company that operates in African countries including Nigeria, Ghana, Kenya and Uganda. Sporty Group Brand Director Oluchi Enuha commented: “We are absolutely delighted to add Manchester City to our list of partners.
“Manchester City have consistently proven to be one of the most exciting teams in Europe,” added Enuha.
The partnership will see Manchester City and Sportybet collaborate on exclusive content for customers across Africa. There will also be unique experiences created for SportyBet platform users.
Enuha continued: “Its exciting football brand and dynamic players perfectly represent the type of entertainment that Sporty Group aspires to bring to its customers in Africa. We believe this is just the beginning of an innovative and unique partnership that we believe will elevate both our brands in Africa.”
Over the past year, Manchester City have formed a number of new partnerships. In September 2022, the LeoVegas Group team is your new regional partner for Europe and Canada. The club later formed a regional partnership with Asian online sportsbook and casino, 8XBet.
SportyBet is an innovative betting platform that is available in several countries, mainly on the African continent. Unlike other sites where people can also play casino games, this one is focused exclusively on sports betting.