Bet-at-home’s operation will be enhanced by EveryMatrix’s ‘OddsMatrix’ sports betting solution, which includes a casino platform, player management, payments module and affiliate software. The agreement applies to all markets where Bet-at-home is active, including Germany, its main regulated market.
The news follows significant success for EveryMatrix in 2023, when the company won the public tender to provide an entire suite of digital sports betting software solutions and services to Hungarian state-owned gaming and lottery operator Szerencsejáték and its online brand. TippmixPro.
Ebbe Groes, CEO of EveryMatrix Group, said: “Going live with Bet-at-home is a huge milestone for both our sports betting platform OddsMatrix and the business as we celebrate our 15th anniversary. our partners at Bet-at-home and we thank them for putting their faith in us.”
Marco Falchetto, CEO of Bet-at-home, commented: “We are thrilled with the results EveryMatrix has achieved within our casino division, so we are delighted to extend this to integrate its proven sports betting platform and services and push the live button”.
Last year, Bet-at-home ceased trading in the UK after the Gambling Commission decided to suspend its licence. After the investigation was completed, Bet-at-home withdrew from the UK, stating on their website: “Dear players, we have unfortunately decided to surrender our operating license granted by the Gambling Commission and exit the UK market”.
About EveryMatrix
Established in 2008, EveryMatrix is a B2B technology provider to industry worldwide. The company employs more than 530 people in nine countries: Malta, Romania, Ukraine, Spain, Armenia, Norway, China, Thailand and now also in the United States.
