Loudoun United FC has made Betfred USA Sports its Official Sportsbook Partner in preparation for the mobile launch of the bookmaker in the US state of Virginia.
The new partnership – powered by SCCG – also includes sponsorship of Betfred on the team’s jerseys, starting in the 2023 USL Championship season with additional brand activations planned for the upcoming season. Betfred’s mobile betting app will launch in Virginia early next year.
SCCG management has represented Betfred Sports in partnership negotiations and continues to facilitate sponsorship arrangements for the brand. Betfred is currently operating in eight states including Virginia, with upcoming launches in Maryland, Ohio and Nevada soon awaiting regulatory approval.
SCCG Founder and CEO Stephen Crystal said: “Betfred USA Sports and Loudoun United FC are a perfect fit to expand their reach and distribution in the US. The Betfred Group, based out of the UK, has found success with some of the biggest football clubs in the world, including Manchester United. We look forward to more partnership announcements as we prepare for upcoming launches in Maryland, Ohio and Nevada.”
Betfred USA Sports is the US subsidiary of the Betfred Group, a UK based bookmaker founded in 1967 and operates over 1,400 bookmakers in the UK.
Betfred USA Sports COO Bryan Bennet said: “Betfred has a long history of successful sponsorships with football clubs in the UK, and we couldn’t be more excited to enter into our first partnership in the US with Loudoun United. The club has built a solid foundation over the past four years, and we look forward to a long partnership to build the fan base for Loudoun United and Betfred Sportsbook in Virginia for years to come.”
Loudoun United FC Executive Business Officer Doug Raftery said: “Our partnership with Betfred allows us to enhance the fan experience and helps us provide additional opportunities to engage with our ever-growing fan community. We look forward to working with them. to Betfred and create a great atmosphere on and off the field for the coming seasons”.
