BetKansas published sports betting predictions in Kansas ahead of the state’s launch. Using the state of Arizona as a comparison, due to similar open betting markets and long-standing ties to NFL and MLB teams, estimates predicted Kansas will see $1.78 billion in revenue during the first 12 months.
If correct, this estimate means Kansas bookmakers would earn $150 million a month in their first year of operations. That would put Kansas ahead of Louisana, which averaged $142.5 million a month between November 2021 and June 2022.
In addition, the state would also overtake Indiana, Iowa and Wyoming, which averaged $100.1 million, $32.6 million and $8.7 million a month, respectively.
This prediction is significant given that Kansas’ population is considerably smaller than that of the aforementioned states except Wyoming. Kansas has a rich college sports tradition which, when combined with the state’s annual Nascar race, makes the state attractive to betting brands.
The state has four casinos that will partner with sportsbooks: Hollywood Crossing with Barstool and FoxBet, Kansas Star Casino with FanDuel and BetMGM, Kansas Crossing with PointsBet and Caesars, and Boot Hill with Bally Bet and DraftKings.
Now, the state is set to begin accepting sports betting on September 1st, with the official market opening to take place on September 8th, a week before the opening day of the 2022 NFL regular season. Kansas, Laura Kelly, signed the sports betting bill into law on May 12, with the state poised to see one of the quickest turnarounds from legalization to launch.
