Betcris continues to prove itself as the leading sports betting and online gaming operator in Latin America and has set its sights on partnering with leading sports organizations in the region.
It is already a sponsor of several sports teams in Latin America, as well as an official sponsor of the NFL and MLB, and as a market leader, the alliances don’t end there.
In this 2022, Betcris started to present new strategic alliances in Mexico and Peru, but the news only increases. Betcris and the Ceará and Fortaleza clubs signed agreements that place the company as an official sponsor of the clubs.
This alliance between Betcris with Ceará and Fortaleza confirms the betting company’s commitment to the Brazilian market where it is already present with its brand ambassadors: Ronaldinho Gaúcho and Natalia Gutlier.
Betcris offers online services in 15 countries on 3 continents, as well as face-to-face support at locations throughout Latin America. Its customer service approach, competitive betting lines and fast payouts are some of the advantages that make Betcris the preferred site for those looking to bet on sports and casinos, safely and reliably.
The Brazilian teams arrive at the Betcris family at a great moment: in addition to being the only ones in the Northeast region to play in the First Division of the 2022 Brazilian Championship, they are in international tournaments. Fortaleza will debut in Libertadores and Ceará will try once again to win the Copa Sul-Americana.
https://www.youtube.com/watch?v=J0QdwEWgubkAngelo Alberoni, Country Manager of Betcris in Brazil indicated that “Betcris is a leader in Latin America and there is nothing more natural than sponsoring two giants of Brazilian football. With sponsorships in our DNA, we chose to be with Ceará and Fortaleza due to the greatness of both and the strength that represents the Northeast”.
“It will be the first sponsorship of the brand in Brazil and, together with the strongest teams in the Northeast, Betcris will bring to the Brazilian public and, in particular, to the Northeast, its vast experience in sports betting that places it in the leadership of the segment in Latin America. “, added Alberoni.
In turn, Lavor Neto, Marketing and Communications Director of Ceará, highlighted this: “This partnership comes at an opportune moment”. We are talking about the union between a brand with more than 20 years of leadership in the countries where it operates, a football club with 108 years of history and a committed public”.
“It is not surprising that we are a reference in a partnership program in the North and Northeast. As we prepare for a Copa Sudamericana, we become mutual collaborators with the objective of developing both the Betcris brand in Latin America and the Northeastern football. and Brazilian as a whole”, added Neto.
Marcelo Paz, president of Fortaleza, also comments: “We are very happy with the agreement with Betcris. The Commercial Department has been working to find agreements with greater brand exposure in our club, generating great identification with our fans and the market. And Betcris has been filling this space for three years”.
“It is a considerable sponsorship, an international brand of the team, which believes in the strength of Ceará football, in the strength of Fortaleza, to promote its product. And we, as we always try to do with our sponsors, more than exposure, we want to activate, generate good deals, make the brand feel more and more satisfied when wearing the Fortaleza shirt. We are happy. May it be very beneficial for both parties”, concluded Marcelo.
Bernardo Pontes, a partner at BP Sports, details the company’s activities behind the scenes of the operation. The launch of the partnership included the assembly of a special scenario in the stadium, with a stage, LED and backdrops, in addition to the production of a video that reflects the representativeness of the associations.
“In a way, brands invest millions in clubs and don’t think about the importance of investing in activation. Betcris trusted BP Sports so that, from day one, we could heat up these agreements. That’s why we launched the launch differently, highlighting the grandeur of the brand and the clubs”.
“We still have many other ideas of activation with the fans and that will be carried out in the coming months”, concluded Bernardo.
Betcris continues to expand into new countries and regions. Actively looking for new sponsorships and partnerships that can further increase this commitment.
