Betano announced its newest sponsorship agreement with Rainha do Mar, an open water swimming event exclusively for women, which will have its debut edition on Copacabana beach this Sunday, February 6th.
The betting brand will be present in all communication of the event, online and in the arena set up on the beach, with logo exposure on properties and socio-environmental actions.
The Guanabara Bay, a seedling planting event, will be promoted by Betano this Saturday, the 5th, in an action that will transform Rainha do Mar into an event in the sustainable ‘carbon neutral’ category. The company will also do general cleaning on the beach, removing solid waste from the race site to make the strip of sand cleaner.
Arthur Niggemann, Marketing Manager da Betano no Brasil, disse: “A força feminina no esporte é gigante, e o Rainha do Mar demonstra isso com clareza. Por isso decidimos nos unir ao evento, o primeiro movimento da marca exclusivo para o público feminino”.
“It will not be the only one throughout 2022. We are focused on reinforcing the brand’s identification with the Brazilian market, offering ease, trust, variety, prizes and security on our platform”, concludes Niggemann.
An important event for the women’s swimming scene
As part of the “Spectacular Summer” events, Rainha Do Mar will be broadcast live by Globo, an attraction on the Esporte Espetacular program. With a mostly female staff, the event is part of the schedule of the Circuito Rei e Rainha do Mar, which for more than 15 years has promoted professional and amateur athletes.
Rainha do Mar is a project signed by Effect Sport, the organizing agency of the traditional Circuito Rei e Rainha do Mar. The event aims to boost female strength, bringing together thousands of female swimmers to practice sports in Copacabana.
The production director of Effect Sport, Claudia Helena Porto, added: “The Rainha do Mar is a very special event, which brings together Olympic champions and amateur athletes in a meeting of queens sharing the same location, the same beach, the same water. It is an unforgettable experience for all parties. Having Betano’s support at the event is essential for the success of the project”.
About Betano
Betano is an international online betting site, belonging to the Kaizen Gaming group. Currently, the company does business in Brazil, Portugal, Germany, Romania, Greece and Cyprus.
In 2020, the bookmaker won three awards at the EGR Marketing & Innovation Awards, referring to its Responsible Gaming, Technology, Creative and High Quality Communication and Social Impact campaigns.
