NFL icon Drew Brees debuted in the first of three new commercials in PointsBet’s ‘Live Your Bet Life’ ad campaign.
The campaign showcases PointsBet’s technological infrastructure, in-game betting capabilities and strategic approach to the competitive sports betting space.
The online gaming operator partnered with Troika Media Group(TMG), a brand consulting and marketing innovations firm, on a 360-degree campaign, including broadcast, digital, social, outside and inside the stadium.
The TV commercial shows Brees leading his friends to the summit of a snowy mountain, which is actually a local pub, with the group celebrating after completing the final bet of a single game room.
The commercials will be broadcast nationally and in markets where PointsBet is available to users. Additional announcements will be released later this year.
PointsBet USA CEO Johnny Aitken stated, “Showing our quick and easy-to-use application that is ready for the in-game betting experience, this campaign is as customer-friendly as our reputation.”
“The Troika creative team has developed some great concepts to showcase Drew’s personality and highlight the exciting features of our product. From the top of a mountain to your couch at home, PointsBet is the service for everyone to live their gambling life.” .
The partnership between Drew Brees and PointsBet
Joining PointsBet as Global Ambassador in July, Brees will star and help develop original content, lead new commercial campaigns and drive marketing and promotional concepts for the operator.
The former NFL quarterback commented, “PointsBet is a clear leader in the gaming space, and the ‘Live Your Bet Life’ campaign is a celebration of what sets our service apart.”
“In the first ad, I’m leading my friends on the adventure from the top of a mountain to a big local hangout. We celebrate our sports betting victories together, highlighting the take-it-anywhere approach and betting options within the game that our technology helps us to achieve”.
“This is a great partnership, and I look forward to our continued collaboration on additional advertising commercials. They will be as fun to watch as they are to film,” concluded Brees.
A key commercial for the company’s brand positioning
Brees’ commercials for the ‘Live Your Bet’ Life campaign were directed by Sports Emmy Award winner Dave Laden and produced by Hungry Man Productions, an American/British production company. The special effects were created by f/x house.
TMG’s campaign will leverage its sports experience and fan knowledge to build brand value, maximize reach and increase PointsBet brand recognition. The partnership includes the brand ‘Live Your Bet Life’ as the brand’s positioning in the market.
Troika President and CEO Robert Machinist added: “PointsBet is an innovative industry, leading the way with new and different ways to engage players, and we expect this demand to increase with the evolution of legal sports betting.”
“TMG will create authentic and credible content that resonates with sports bettors, from those who are experienced punters to those who are new to sports betting.”
“We are thrilled to have received this commitment and very excited to partner with PointsBet as they continue to improve the modern gambler experience,” concludes Robert.
