Africa’s leading sports betting brand, Premier Bet, has been announced as the official betting partner of the Portuguese giant Benfica for the Angola and Mozambique market.
The commitment between these two leading brands in their respective sectors presents an opportunity for Benfica to reinforce its presence in the PALOP region (Portuguese-speaking African countries).
Where it has a lasting and robust connection supported by a large fan base, allowing fans to approach the Club with the opportunity to win a prize, access content and enjoy a unique experience.
Furthermore, this partnership forms a central pillar in PremierBet’s ambition to become the number one online operator across Africa in the coming years. The brand already operates in sixteen markets on the continent with millions of users on its online platforms, and the strategy is to expand to more countries.
Domingos Soares de Oliveira, CEO of SL Benfica, said the following about the partnership:
“This is an important partnership due to Benfica’s strong ties with Angola and Mozambique.”
“The glorious history of this Club was built with many athletes from these countries, who contributed with countless titles, we have millions of supporters. Who passionately support us in all Portuguese-speaking African countries. This partnership is, therefore, a way to get closer to these fans,” he added.
“It is also the first Regional Partner under the scope of our international growth strategy. We are certain that this relationship will be long lasting”, emphasized Domingos Soares de Oliveira.
GOAT Interactive CEO Christopher Coyne said:
“Benfica is a legendary name in world football, particularly in Portuguese-speaking countries. Their success, both nationally and internationally, over a long period, is phenomenal. Their conveyor belt of talent from their academy marks them as the best in the Europe for the production of world stars.
As Premier Bet seeks to strengthen its position in Angola and Mozambique, we intend this unique partnership with Benfica to help build the brand’s fame and give its millions of African-based fans new and exciting ways to experience Premier Bet. We are excited to bring this partnership to all Benfica players in Angola and Mozambique.”
Another great partnership for Premier Bet
Meanwhile, this is the second online partnership the pan-African sports betting company will sign in recent months. Recently, the betting company signed a partnership with Italian club giant AC Milan to promote the brand across Africa through its fan base in Africa.
In addition, the partnership will begin with a new multimedia and multimarket advertising campaign to coincide with the launch of the 2021/22 season of the Italian football league. This unique and exciting collaboration between the two leading brands in their respective fields is an opportunity for AC Milan.
Expand your presence on the African continent, which already has a vast Rossoneri fan base, while also allowing fans to approach the club with the opportunity to win exciting prizes, access unique content and cash-in-can’t-buy experiences.
Interestingly, this is a major achievement for PremierBet, stemming from the strategic partnership the company recently signed with two leading football clubs in their respective football leagues.
