The Hero Caribbean Premier League and Socios.com have announced a partnership that will see the Caribbean League join a roster of more than 50 organizations that use blockchain technology to enhance their interactions with fans.
The cooperation “will allow fans to enjoy new and exciting opportunities to interact with the organization”, which boasts one of the most popular tournaments in the world, attended by more than 500 million people this year.
In this way, the Caribbean Premier League becomes one of the partners of the Socios platform, aiming to improve the relationship with its fan bases. The list of organizations already linked to the company includes Paris Saint-Germain, Juventus, Manchester City, Barcelona, Arsenal, Everton, Formula 1 teams, UFC, NBA teams, among others.
Pete Russell, CEO of Hero CPL, said: “Hero CPL fans are essential to our success and future. We are very excited to be able to give them even more opportunities to participate in the tournament.”
In turn, the CEO of Chiliz and Socios.com, Alexandre Dreyfus, also made a formal statement after formalizing yet another sports partnership. “We are very proud to welcome the Caribbean Premier League to our growing list of global sports brands.”
Dreyfus concluded: “CPL is a young and innovative competition that is very much in line with our emphasis on technology-driven innovation and understands the enormous potential that fan participation offers worldwide.”
About the Socios.com platform
Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sports organizations with the tools to interact with their global fan bases.
The company is the creator of Fan Tokens, digital assets used by major sports brands to increase fan engagement and boost their digital revenue thanks to the app, which hosts a growing digital community of more than 1.2 million sports fans who enjoy games with unique opportunities to engage with the brands they love.
