Last Friday, São Paulo announced an agreement with sportsbook sportsbet.io. The betting site closed a master sponsorship with the football team until the end of 2024. The brand has already debuted in the Tricolor uniform in the game against Bahia, this Saturday (10), for the 11th round of the Brazilian Nationals. São Paulo won 1-0.
In addition to the more valued space of the shirt on the front, the brand also appears on the back, a little above the number of athletes. Other properties acquired by the bookmaker range from the production of content and digital platforms, activations in the Morumbi box.
In addition, the company will provide opportunities in the platform’s markets for special events in São Paulo, as well as the insertion of the logo on the basketball team’s and women’s uniform.
“It is with great joy that São Paulo Futebol Clube starts this journey with Sportsbet.io, a company with expertise in the international football market. This agreement symbolizes our incessant work since the beginning of this administration to enhance our brand”, he said executive director of marketing at São Paulo, Eduardo Toni.
Toni added: “Even under the suspicion of a few about the paths to irreversible professionalization, we knew the weight and tradition of our history. May it be another victory in this trajectory”.
Sportsbet.io ambassador, Denilson participated in the press conference
Five-time world champion with the Brazilian team, former player Denilson was also at the press conference as a brand ambassador. The São Paulo idol stated that he is eager to start the actions of this new project.
“For my part, I can say that the expectation is the best possible. I’ve been with Sportsbet.io for 3 years and I know their seriousness and competence to deal with what lies ahead. For me, it will be an honor to build this bridge and play together with the fans that I always liked and that always hugged me”, he said.
The former player continued: “Helping to bring to Tricolor the biggest master sponsorship deal in the club’s history, with a company that I trust – and I’ve been with it all this time – is gratifying. I can guarantee that a lot of cool things are
Agreement with São Paulo will help company to strengthen relations with Brazilians
The agreement with São Paulo was not the first on the national scene, after all Sportsbet.io has also been one of Flamengo’s partners since 2019. The company has always sought to strengthen its relations with the national market with several activations on its website. Sponsorship of São Paulo will further intensify this connection with Brazilians.
“São Paulo is one of those few teams in Brazilian football that you don’t need to contextualize when talking about it anywhere on the planet. Creating a partnership with an institution of this size and representativeness means a big step for Sportsbet.io,” said Justin Le Brocque, Head of Marketing at Sportsbet.io.
Le Brocque added: “in our clear objective to always provide the best for our customers, especially in Brazil. We are sure that both sides will gain a lot from this exchange of experiences and I am also convinced that the São Paulo fans will come “to play together” with us”.
Known for being the leading cryptocurrency betting platform on the planet, the brand is also in the CS:GO modality of the eSports sector due to a naming rights hit by Imperial Sportsbet. Worldwide, the bookmaker is also on Southampton’s shirt, in addition to the official betting partnership with Arsenal, both English teams.
