FanDuel Closes Fantasy Sports Betting Agreement with Memphis Grizzlies

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FanDuel Closes Fantasy Sports Betting Agreement with Memphis Grizzlies

The FanDuel Group struck a long-term deal with the Memphis Grizzlies team from the US state of Tennessee. As such, the company has become the NBA’s official sports and fantasy betting partner.

According to SBC Notícias, this is the first partnership of both the Grizzlies with an operator and Fanduel with a basketball league team regarding the betting service.

Mike Raffenspberger, CMO of FanDuel Group, said: “As we expanded our sports betting in Tennessee, the partnership with the Grizzlies was an obvious decision, given the team’s long-standing popularity and success, as well as its shared mentality of being absurdly focused on the fans ”.

Raffenspberger added: “We are incredibly excited to be collaborating with the Grizzlies with exclusive promotions, product innovation and engaging online experiences for Grizzlies and Tennessee sports fans.”

The company will be able to use the team’s official brands and logos in its betting offerings and fantasy sports products, as well as marketing activations ranging from signage in the arena to traditional and online media. FanDuel will also promote differentiated experiences for fans.

Jason Wexler, president of the Memphis Grizzlies, stated: “We are excited to have FanDuel as our first sports betting partner and our exclusive fantasy partner. Our fans are among the most passionate in the NBA, and we look forward to helping them find new ways to get involved in the sport. “

The team president also stressed that “FanDuel has been an excellent partner in building a program that will show why they are one of the best bookmakers for Grizzlies fans”.

NBA team partnership comes after FanDuel launch in Tennessee

In addition, the new partners are providing several promotions to new customers resident in Tennessee, such as a $ 20 free bet without the need for a deposit and an opportunity to win an autographed shirt from the Grizzlies.

The confirmation of the agreement accompanies the launch of FanDuel’s online and mobile betting in the North American state. From now on, sports fans in the region will be able to bet on different sports, such as football, basketball, hockey, baseball, golf, MMA, football, NASCAR, darts and tennis.