The betting house Betcris used signs around the pitch of the Brazilian Championship to carry out an action involving former player Ronaldinho Gaúcho.
The company inserted LED panels to attract viewers’ attention during the confrontation between Santos and Flamengo, broadcast on open TV throughout the country.
Therefore, Betcris placed an animation with photos of the ace and the phrase “Ronaldinho returned to Brasileirão”. Recently, the ace managed to get his release from the authorities in Paraguay, after entering the country using false documentation alongside Brother Assisi.
Coincidentally, the game involving Peixe and Rubro-Negro, in Vila Belmiro, dates back to one of the player’s most spectacular performances on his return to Brazil.
In 2011, Ronaldinho rivaled Neymar in one of the memorable matches of that edition of the Brasileirão. The game ended 5 to 4 for Flamengo, but had the most beautiful winning goal of that year (Puskas Awards) by Neymar.
Betcris also presented a video advertisement with the former player, in which Ronaldinho declares that there are many modalities and appears in uniform as practitioners of these respective sports.
Finally, he invites the audience to learn about the company’s platform. After all, Ronaldinho Gaúcho has been the betting house’s ambassador since 2019.
The campaign was already scheduled, only it was suspended due to the mess with Ronaldinho in Paraguay. Released after 171 days in the neighboring country, Ronaldinho is using social media to continue in the media. Soon after returning to the national territory, he released a trailer for a film about his career.
About Betcris
Betcris is operated by TV Global Enterprises Ltd., being licensed and regulated by the Malta Gaming Authority for remote games. The bookmaker’s license is valid from August 1, 2018 until November 3, 2026.
