Novusbet is proud to present its innovative partnerships with industry powerhouses Flows, Smartico and VAIX, injecting innovation into our fully managed sportsbook.
These strategic alliances with leading technology companies provide our partners with streamlined access to advanced third-party betting tools and services, ensuring the best personalization and differentiation of your sports betting through seamless integration.
Simone Suppa, General Director of Novusbet, highlighted the great potential of these businesses: “These collaborations have immense power and we can’t wait to see how, combined with the Novusbet platform and Xpress Tech, we will gain a competitive advantage in our sector.”
Always at the forefront with Flows
In a bid to enhance our sports betting services and embrace technological advancements, Novusbet has formed an alliance with Flows, a cutting-edge no-code automation platform.
By leveraging Flows’ innovative automation technology, Novusbet aims to quickly adapt to emerging trends, respond to customer demands and improve overall operational efficiency – reducing development costs, accelerating delivery and time to market and integrating all data into one interface.
“We are excited to celebrate our partnership with Novusbet, a leader in the sports betting services industry. This collaboration marks a key milestone for both companies as we leverage our innovative no-code automation technology. Our aim is not just to serve, but exceed the growing demands of the market. By combining our strengths, we are setting a new standard of operational efficiency and customer satisfaction in the industry. Together, we are not just embracing the future; we are creating it”, says Domenico Mazzola, Director of Sales in Flows.
Increasing engagement with VAIX
In line with our mission to improve user engagement, Novusbet teams up with VAIX, a pioneering provider of AI engines.
VAIX’s cutting-edge AI technology enables Novusbet Sportsbook customers to use deep learning to suggest relevant bets and keep users engaged with real-time updates, simplify the pre-built betting experience, and offer personalized instant bets aligned with live events. vivo and optimize operational efficiency in personalization, acquisition and retention marketing.
“We are excited to partner with Novusbet, seamlessly integrating our advanced AI-based personalization capabilities into their next-generation sports betting platform. The flexibility and configurability of the Novusbet system allows operators to fully utilize personalization across the entire user experience , adapting it to appeal to users at an unprecedented level”, says Andreas Hartmann, founder and CEO of VAIX, a Sportradar company.
Strategic marketing and loyalty solutions with Smartico
To further personalize the customer experience, Novusbet joins forces with Smartico, a leading platform specializing in gamification, loyalty and marketing.
Thanks to Smartico.ai, Novusbet customers enjoy the essential infrastructure to create complex loyalty programs and gamify processes, driving customer engagement and increasing revenue.
With a focus on technical excellence, a customer-focused mindset and unmatched security and privacy, Novusbet will take its offering to new heights.
“We are thrilled to announce our partnership with Smartico, a collaboration set to revolutionize customer engagement and loyalty through innovative gamification and CRM solutions. Combining Smartico’s cutting-edge technology with our commitment to excellence, we are delivering unrivaled value for our customers – creating immersive experiences that improve customer interactions and foster long-term relationships based on trust and innovation,” adds Simone Suppa, Managing Director at Novusbet.
